Why are my emails going to spam?
Posted: Wed Dec 18, 2024 4:57 am
So, if you’ve ever found yourself asking, “Why are my emails going to spam?” it’s important to understand that several factors contribute to this, and addressing them is key to ensuring your messages reach their intended recipients.
Here are a few of the most critical elements to consider:
1. Demand for personalization
We’re living in the india business fax list age of information overload. Social media feeds, advertisements, banner ads, paid promotions—anywhere a user goes, they’re bombarded with information. And that includes their inbox, too.
Nowadays, users love context and personalization in email marketing. If they don’t find anything useful, they’ll report spam emails and click the “unsubscribe link” without a second thought.
Many millennials and even boomers set custom spam filters and make their own spam rules within Gmail and other email clients.
Nobody likes to be sold to.
Everyone likes to buy things. So, how do email marketers sell without selling?
By choosing a better way to reach out to the audience through personalized email marketing campaigns.
In the email above, DavidsTea announces its 10th anniversary via email with a creative, personalized approach.
They don’t simply list achievements, but rather talk about the user’s engagement with the brand and tea (user’s interest). Definitely not something that will be flagged by modern spam filters!
Here are a few of the most critical elements to consider:
1. Demand for personalization
We’re living in the india business fax list age of information overload. Social media feeds, advertisements, banner ads, paid promotions—anywhere a user goes, they’re bombarded with information. And that includes their inbox, too.
Nowadays, users love context and personalization in email marketing. If they don’t find anything useful, they’ll report spam emails and click the “unsubscribe link” without a second thought.
Many millennials and even boomers set custom spam filters and make their own spam rules within Gmail and other email clients.
Nobody likes to be sold to.
Everyone likes to buy things. So, how do email marketers sell without selling?
By choosing a better way to reach out to the audience through personalized email marketing campaigns.
In the email above, DavidsTea announces its 10th anniversary via email with a creative, personalized approach.
They don’t simply list achievements, but rather talk about the user’s engagement with the brand and tea (user’s interest). Definitely not something that will be flagged by modern spam filters!