Step one - commercial, technical and content audit
In order to create a strategy, you first need to analyze the current state of affairs, and only then make recommendations. Which is what we did.
Conducted a technical audit. Found errors that business & consumer email List critically affected ranking and indexing. They were in robots.txt, html tags, loading speed, etc. And also gave recommendations: implement "breadcrumbs", fix errors in the webmaster panel.
We conducted a content audit and made several recommendations:
Place the page content from the header to the footer in a certain way.
What clickable links to add to the footer.
Add useful information to the main page: about high internet speed in cubes, comfortable environment, ping, and also a list of games and prices. Confirm all this with reviews and photos.
Then we conducted a commercial audit with recommendations on optimizing club cards. They consisted of adding commercial factors: price and an active recording button. This will allow the page to rank higher in search engines.
Step two - creating landing pages for individual queries
The site structure needed serious expansion, and it was logical to add several sections for popular search queries. Which was done.
What pages were made:
For queries from different cities where the client has computer clubs. For example, “computer club in Moscow”, “computer club in Saratov”, and so on. The mechanics of the work are as follows: a person from Saratov makes a corresponding query and gets to a geo-page relevant to his location. Meta tags were adjusted for this story, for example: the old title — “Saratov, street, (club name)” is replaced with a new title — “Computer club in Saratov — cyber club on (street name)”.
Page with prices. Since the cost of an hour depends on the city, we indicated average prices in the format "from and to", and in the form of packages. For example, one of the packages - the cost of 3 hours of play - from 300 to 500 rubles.
Pages with names of game consoles. The principle is the same as in the previous case: if a visitor from Saratov types “play Sony PlayStation in Saratov”, he will get to a separate page created specifically for this request.
Pages and sections with games. The same scheme: the user makes a request for a specific game, for example, “play Dota” and gets to the target page with a description of the game.
