When it comes to marketing, especially Digital Marketing, keywords are one of the fundamental concepts, which are a common factor in any strategy and material.
Do you know what this term is about? Yes, in Spanish it means keywords , but it takes much more than a simple translation to fully understand this topic.
Keywords refer to the terms (composed of one or more kuwait email list 356423 contact leads words) that Internet users use to perform searches in the digital world in general, specifically on platforms such as Google or YouTube.
In turn, we cannot talk about keywords without addressing SEO or Search Engine Optimization.
Precisely, by focusing on SEO you will understand the usefulness of keywords.
Attention!
What are keywords for?
If we evaluate keywords from the point of view of their usefulness, we can define them as the master technique of SEO.
And it is through them that you can achieve the desired optimization in the most popular search engines (among them Google and Yahoo!) and those less popular ones, such as DuckDuckGo and Yippi.
Therefore, keywords must be applied strategically and after prior research, which allows us to know which ones are used frequently and what type of searches, curiosities and questions they respond to.
Only in this way do keywords ensure that the materials that form part of a Content Marketing strategy , regardless of their subject matter and length, achieve good positioning in search engines.
But, before delving into the usefulness of keywords for Marketing , it is important that you know the different types that exist.
Keep reading!
What types of keywords exist?
This concept is already so advanced and studied in the digital world that there are different types of keywords .
There are 3 types of keywords according to their composition.
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1. Head tail keywords
Also called generic, they are characterized by having a high volume of searches on the Internet.
These are keywords that users use to find general information on a specific topic, which means that they are made up of just 1 or 2 words.
