The IT market is deservedly considered one of the most dynamically developing. It is not surprising that this area attracts many ambitious, modern-thinking entrepreneurs. Advertising, sales, and comprehensive promotion of software are characterized by nuances that we will analyze in this article.
"Pains" of software developers and sellers in Russia
Current problems for developers:
1. In post-Soviet countries, people like to download pirated whatsapp kuwait programs. Our users still haven't completely gotten rid of the habit of getting the results of someone else's intellectual activity "for free". The situation is changing for the better - in recent years, numerous services have accustomed consumers to various subscriptions. But the "piracy business" is still alive.
2. If someone has come up with a program for a task that no one has solved in this way before, imitators will appear very quickly. Your software will not remain unique in its functionality for long.
3. The software niche is highly competitive. Moreover, you have to compete with the entire planet, not just with a certain region or country. The exception is business programs that require regional support. For example, the reference and legal system ConsultantPlus is distributed in the regions by companies responsible for replenishing the database with regional regulatory legal acts.
These problems force software developers to pay close attention to marketing. Otherwise, even having developed an amazing product, you can find yourself out of work. Your idea will be instantly picked up and implemented by competitors.