Copywriting plays a special role in software promotion. After all, a program cannot be imagined by touch, tried on or photographed. Of course, this does not mean that you should write entire essays, accompanying the program with juicy epithets. The software is described in a laconic, extremely specific language. Lists and bullets are used to structure text blocks. From the texts, a potential user should learn about:
what tasks the program solves;
how easy it is to use;
what version of hardware and operating system is required for the program to run smoothly
When talking about the design of websites selling software, it is worth noting:
Typically, such web resources use sans-serif fonts. They look modern, clean and neat on the screen at any resolution.
The design often uses shades of blue, the most typical color for this industry. "Cool colors" are used more often.
To prevent the site from becoming too "dry" and text-centric, it is worth whatsapp mobile number database free download drawing icons. For example, when developing a site for 1C distributors, we used icons with visual metaphors. They "revived" the site, made it easier to read the text rich in technical terms:
It is important to make the site understandable to a wide audience. It is not without reason that we have previously touched upon the topic of human icons with clear, lively descriptions. Programmers communicate with each other in a language that is incomprehensible to people far from high technology. The advantages and "tricks" that are initially clear to any programmer have to be "chewed" for a mass audience. Most consumers are not interested in the program itself, they are interested only in the end result of its use. So a fashionista who edits her photos is completely indifferent to the presence of any new plugins. Perhaps she does not even know what they are. She is interested in how quickly and easily she can apply the desired effects to the photo.
To facilitate communication with a technically unsavvy user, you can graphically display the mechanics of the consumer's interaction with the software and technical support. For example, this is how we illustrated interaction with cloud 1C:
An ordinary user has a poor understanding of the different areas of programming. For him, creating a mobile application or developing a website is the responsibility of some IT specialist. Therefore, if you have a bad website, the user can draw a corresponding conclusion about the program you offer him to install.
