Taboo on engineers in yellow helmets. If you type a query like "construction site" into a search engine, you will see many surprisingly similar images - smiling, white-toothed, perfectly shaven Americans in yellow helmets, examining a blueprint or looking into the camera. Or a hammer with a yellow helmet. Most construction site templates use these typical images.
What conclusions should be drawn from this?
You can't stoop to that level if you want your site to stand out. And you need to stand out because construction is exactly the area where Customers are very active in comparing contractors with each other. In short, no engineers in yellow helmets on the first screen.
Real photos or mascots. Here are some possible image options:
your real experts at work;
designer-designed collages of works from your portfolio (with the ability to click on each one);
signature character and his construction adventures.
See how the team theme is played out with the help of the signature cute characters on the RemSantekhOtryad website , where we carried out a redesign.
The mascots are even more attractive due to their uniform style. The beaver construction workers' uniforms feature the company logo.
Tabs to save space on the page. Selling construction services often involves providing a large amount of information. It is important to distribute it correctly on the page. Thus, using tabs, i.e. tabs, helps to visually save space. The user simply clicks on the tab that interests him. And if we had arranged this information in the usual way, it is still a question whether the user would have reached the right place.
Coloring of tables. Another technique for facilitating the perception of large amounts of data. It is very likely that you will need to publish various estimates summarized in tables. We recommend that you alternate the coloring of the cells in them. This adds a little color to a dry table, but most importantly, it makes familiarization with the information more comfortable for the eyes.
Feel free to use these techniques on your website to sell construction services - they will significantly improve the perception of your benefits.
Promotion nuances that need to be taken into account
We also recommend that you take into account the following features that are typical for this niche:
Some customers check reviews
but here we will put special emphasis on this. In the case of selling other goods, few people will bother and check the authenticity of reviews, especially if they are presented in a solid form - in the form of scanned letters of thanks, video reviews, or recommendations with links to real profiles on social networks. However, in the case of building a whatsapp number data cottage, which can cost millions of rubles, there will be meticulous clients who will want to check you.
Thus, when developing the landing page for Ecopan, the Customer selected the most loyal clients who were ready to confirm the fact of successfully completed construction if they were contacted on VK.
State licenses increase trust
In our country, there have been many scandals related to construction fraud in recent decades. Firstly, these are defrauded equity holders. Secondly, these are cases when, due to errors in documentation, owners cannot complete the registration of real estate and register in their own home for years. Thirdly, these are numerous situations when responsible tasks are performed by unskilled migrant workers. Of course, this makes potential clients wary, somewhat complicating the promotion of construction services.
Therefore, even if having any licenses or diplomas seems self-evident to you, place them on your web resource - this will increase your credibility a little!
