What is the danger of low cost marketing services?
Posted: Wed Dec 18, 2024 5:18 am
Today we will talk about pricing. A novice entrepreneur or marketing manager often gets confused and all sorts of reference points get lost when trying to understand the price lists of advertising agencies.
The range of prices in this niche is quite noticeable. The cost of providing the same service can differ several times. On the Internet, you can stumble upon surprisingly affordable services, such as:
Website for 10 thousand rubles;
Setting up contextual advertising for 8 thousand;
SEO promotion "from 4,000 rubles" etc.
And, of course, a lot of small accompanying services, such as banner design for 500 rubles and copywriting for 100 rubles per thousand characters.
Such prices are confusing and give false hope. Now we will tell you how such mind-boggling "savings" are achieved. We will highlight 3 main reasons:
1. Deception
Unfortunately, banal fraud is also possible. The Ostap Benders of Internet whatsapp number database marketing have many schemes for deceiving naive consumers.
The most impudent is to simply take prepayment from the maximum number of people and disappear. Then to go on a new hunt for those who like to save money.
A little more sophisticated is the use of traffic manipulation services. "SEO specialists" simply turn on the manipulation and mislead the Customer for several months, providing impressive Yandex Metrica and Google Analytics reports. In fact, the site is visited not by potential clients, but by ordinary bots.
Half-truth method - a website brazenly copied from competitors or crudely remade from a template is presented as a web resource developed to meet the individual needs of the Customer. As a result, the web resource loses its SEO potential and does not fulfill other marketing tasks.
Simply poorly rendered service. Your contextual advertising is given a couple of hours a month. In essence, they set it up once and let everything slide, without bothering with optimization and restructuring for changing market conditions. As a result, a lot of money is lost due to irrational spending of the advertising budget.
Playing on the Customer's incompetence. There are many nuances that allow fraudsters to lead entrepreneurs by the nose. For example, personalized search results. If the name of a certain company is often entered from the Customer's laptop, then the corresponding site will noticeably rise in search results. But only for him. And it costs nothing for an unscrupulous SEO specialist to pass this off as the results of his own "work".
The range of prices in this niche is quite noticeable. The cost of providing the same service can differ several times. On the Internet, you can stumble upon surprisingly affordable services, such as:
Website for 10 thousand rubles;
Setting up contextual advertising for 8 thousand;
SEO promotion "from 4,000 rubles" etc.
And, of course, a lot of small accompanying services, such as banner design for 500 rubles and copywriting for 100 rubles per thousand characters.
Such prices are confusing and give false hope. Now we will tell you how such mind-boggling "savings" are achieved. We will highlight 3 main reasons:
1. Deception
Unfortunately, banal fraud is also possible. The Ostap Benders of Internet whatsapp number database marketing have many schemes for deceiving naive consumers.
The most impudent is to simply take prepayment from the maximum number of people and disappear. Then to go on a new hunt for those who like to save money.
A little more sophisticated is the use of traffic manipulation services. "SEO specialists" simply turn on the manipulation and mislead the Customer for several months, providing impressive Yandex Metrica and Google Analytics reports. In fact, the site is visited not by potential clients, but by ordinary bots.
Half-truth method - a website brazenly copied from competitors or crudely remade from a template is presented as a web resource developed to meet the individual needs of the Customer. As a result, the web resource loses its SEO potential and does not fulfill other marketing tasks.
Simply poorly rendered service. Your contextual advertising is given a couple of hours a month. In essence, they set it up once and let everything slide, without bothering with optimization and restructuring for changing market conditions. As a result, a lot of money is lost due to irrational spending of the advertising budget.
Playing on the Customer's incompetence. There are many nuances that allow fraudsters to lead entrepreneurs by the nose. For example, personalized search results. If the name of a certain company is often entered from the Customer's laptop, then the corresponding site will noticeably rise in search results. But only for him. And it costs nothing for an unscrupulous SEO specialist to pass this off as the results of his own "work".