For some reason, they are unable to compete with their colleagues in quality. Therefore, they pressure with dumping. "Non-professionals" can be divided into several groups:
1) Newbies who decided to fill a portfolio on you. They lack knowledge and experience. Many of these guys are decent and nice people. However, this does not change the sad fact: you will learn and make mistakes. Most likely, some mistakes will be made, because of which advertising budgets will not be spent in the most rational way. Not because of malicious intent or irresponsibility. It is simply impossible to learn a craft without practice.
2) Careless people, who are present in most professions. They disappear from communication, constantly feed clients with "breakfasts", do their work haphazardly. Often these are people who have picked up some skills, but turned out to be incapable of organizing systematic work due to problems with self-discipline, commitment and basic decency.
3) "Jacks of all trades". Many of them are great specialists in a particular field. Sometimes, due to circumstances, they take on orders that are not related to their main specialization. For example, when you set up contextual advertising to order , a loyal client will sooner or later ask: "Don't you do SEO promotion ?" The person wants to take advantage whatsapp number database free of the chance to earn money. It's clear - to cover the maximum needs of an already attracted client is a smart strategy. But one person is often unable to implement it. This requires a team of niche specialists. However, we have discussed the problem of human orchestras in Internet marketing in detail here.
Working with non-professionals often creates a negative impression on the Customer about cooperation with advertising contractors in general. Because of this, some entrepreneurs adopt the principle "If you want to do it well, do it yourself!" This is how the next human orchestras appear, now on the side of the Customer.
3. Agency working on a flow principle
There are very few agencies capable of processing a large number of cheap orders in an organized and systematic manner. Even if the agency is conscientious, it will have literally a few hours left for each client per month. With such a "Gallop across Europe" it is impossible to build a full-fledged complex marketing, there is no time for an individual approach to each Customer. And in marketing, without an individual approach, it is impossible, since each business niche is unique. It is impossible to promote a dental clinic, a toy store and an industrial software developer "using the same template".
Agencies of this kind operate on a conveyor belt. It is not surprising that the websites they develop are often so similar to each other. Template-like, in general.
