Selling slider-carousel on the site - rules and examples
Posted: Wed Dec 18, 2024 5:19 am
Slider-carousel is very often used on modern websites. Sliders look beautiful and stylish, attracting the user's eye, like rides attract the eye of a passerby.
However, they should be used wisely, as they consume resources - they take up a lot of space on the first screen and attract the user's attention.
If the slider is created with marketing in mind, it can be a useful tool. According to research by the Baymard Institute, more than half of the top American online stores use carousels on the first screen.
In practice, specific requirements for the slider on the site have been developed:
Properly configured autorotation of slides
Interactive sliders have a 3-5 times higher conversion rate than static ones. Dynamic content attracts attention. The human brain is designed in such a way that moving objects arouse our greater interest. At the same time, such a flashy whatsapp number list slider should be justified. Without powerful selling points, this section turns into a "visual vampire", distracting the user from selling triggers and advantages located in other parts of the site.
When setting up autorotation of slides, you should take into account two nuances:
a) Slides should not change one another too quickly. Otherwise, the user may simply not have time to read the information from them. Of course, the speed of autorotation is determined by the individual features of the slider - the complexity of the text and images used in it. However, the leading research company in the field of user experience Nielsen Norman Group gives a general recommendation:
For every 3 words the user needs to be given 1 second.
That is, if a headline consisting of 9-10 words is used on the screen, the user will need at least 3 seconds to comprehend it.
It would be especially unwise to allow slides with complex information typical of science-intensive areas to flash by quickly. As an example, we can cite the slider from the site of the biotech company NextBio, which we developed:
However, they should be used wisely, as they consume resources - they take up a lot of space on the first screen and attract the user's attention.
If the slider is created with marketing in mind, it can be a useful tool. According to research by the Baymard Institute, more than half of the top American online stores use carousels on the first screen.
In practice, specific requirements for the slider on the site have been developed:
Properly configured autorotation of slides
Interactive sliders have a 3-5 times higher conversion rate than static ones. Dynamic content attracts attention. The human brain is designed in such a way that moving objects arouse our greater interest. At the same time, such a flashy whatsapp number list slider should be justified. Without powerful selling points, this section turns into a "visual vampire", distracting the user from selling triggers and advantages located in other parts of the site.
When setting up autorotation of slides, you should take into account two nuances:
a) Slides should not change one another too quickly. Otherwise, the user may simply not have time to read the information from them. Of course, the speed of autorotation is determined by the individual features of the slider - the complexity of the text and images used in it. However, the leading research company in the field of user experience Nielsen Norman Group gives a general recommendation:
For every 3 words the user needs to be given 1 second.
That is, if a headline consisting of 9-10 words is used on the screen, the user will need at least 3 seconds to comprehend it.
It would be especially unwise to allow slides with complex information typical of science-intensive areas to flash by quickly. As an example, we can cite the slider from the site of the biotech company NextBio, which we developed: