Email marketing as a lever for growth for your business
Posted: Wed Dec 18, 2024 5:29 am
There are several ways to reach out to your customers and present your business offerings. Each channel has its own unique promise and advantage. However, there is one place where you are guaranteed to get maximum attention and response: your potential customers’ inboxes.
One of the most successful forms of digital marketing is email marketing, which has opened doors for businesses of all kinds. Email marketing is an effective tool for communicating with customers, promoting goods and services, and increasing sales because it can quickly and easily reach a large number of people.
In fact, studies suggest that compared to other channels, email marketing can deliver a 40x return on investment for every dollar spent on advertising.
Source: neilpatel.com
Source: neilpatel.com
Now, that’s solid proof that establishes how crucial email marketing is for businesses phone number list , especially small businesses pursuing sky-high ambitions on a shoestring budget.
To quote Erik Harbison, “ If social media is the cocktail party, then email marketing is the “meeting for coffee.” The original 1-on-1 channel .”
Despite the increasing growth of social media, email still holds the top position as the most effective means of direct communication, including email marketing, chatbots, .
In the corporate environment, it is considered the most trusted and authoritative form of messaging. In fact, by 2024, Statista projects that at least 4.48 billion users (almost half of the world's population) will become email users.
That being said, every marketer has an agenda to maximize their efforts in email marketing. If used well, email marketing can offer a multiplier effect to the business. It can act as a lever that provides multiple output with minimal input. However, for any strategy to work, efforts need to be made in the right direction.
When it comes to email marketing, there are a few efforts that are considered to drive maximum success:
1. Streamline the subscription process
Email marketing starts with having a mailing list. You need subscribers or users who have given explicit consent to be contacted by email. To build the email list, you need to implement a streamlined subscription process. Why should it be streamlined?
The easier you make it for users to share their email addresses, the faster your mailing list will grow. Buffer’s success story proves this. What Buffer did was create multiple avenues through which users can sign up. This included a slide up offering a form or lead magnet, HelloBar, a P.S., sharing on social media, etc. This made it simple and also convenient for users to share their email addresses.
email marketing.
Source: buffer.com
2. Deliver value with strategic content distribution
Along with social media, email marketing is one of the most important content distribution channels. If you have a strong email list, you can maximize the visibility of your blog, eBooks, whitepapers , and similar collateral through email newsletters.
In fact, you can also collaborate with other popular newsletters on your domain to insert your content into their newsletters.
Keep in mind that you won’t be alone in doing this. At least 93% of B2B marketers report using email to distribute their content. Marketing Pros B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends: Human and Agricultural North America.
Although email marketing is primarily used for outreach and lead generation, it is also an effective tool for building relationships with your existing customers and users. You can design your newsletter strategy in such a way that it can be used to share strategic content that will maximize feature adoption, cross-selling, and upselling from current users.
Of course, distributing content via email doesn't produce results on the first try. To get the best results, you should:
Test the best templates, timings and target audiences
Record customer preferences during the subscription process itself.
Maximize email deliverability
Monitor open rates, CTRs, and sales conversions
Last but not least, clean your email list regularly.
3. Make sure your emails are mobile-friendly
It is common knowledge that most users check their mobile devices to check their emails while on the go. Email Monday research confirmed that 81% of users use smartphones to check email. Desktops and laptops came in close behind at 74%.
Source: emailmonday.com
Source: emailmonday.com
In other words, if you want your emails to be opened , read and responded to, your promotional emails must be mobile-friendly.
There are countless ways to do it. These tips can help you get started.
Shorter user subject lines (60 characters or less)
Use a single column HTML template
The email template must be less than 600 pixels wide.
Use between 13 and 14 font sizes to make text readable on mobile screens
Make the CTA prominent and spacious enough to be easily tapped.
4. Automate routine tasks.
Receiving an email in your target audience's inbox may seem like a straightforward path. However, that is far from the actual reality. There is a lot of work behind each and every email that reaches the user. Most of these routine tasks (such as sending welcome emails, resetting accounts, recovering passwords, etc.) can be easily automated.
Why automate? Automation in any field saves time, reduces manual errors, and also maximizes productivity. In fact, according to Statista standards , 84% of B2C welcome emails successfully reach inboxes worldwide and have a read rate of 23%.
If you're going to take the manual route to send out a series of welcome emails, you'll consume a significant amount of time, create multiple staff dependencies, and also allow errors to creep in with abandon.
Now, how does email marketing automation actually work? Essentially, email automation sets specific rules on which email workflow should be triggered based on the response from the previous email thread.
The following workflow perfectly describes how an email automation workflow works:
Can Email Marketing Really Boost Your Business Growth?
Nearly half of the world uses email as their primary means of communication. It’s easy to use, creates a solid communication trail, and is extremely versatile. If used strategically, it can act as a growth lever for your business. Plus, it offers excellent returns that are even better than other marketing channels.
Through email marketing, you can build a strong relationship with your target customers. It can help in delivering targeted content to the customers that will educate them, entertain them, and also help them make well-informed decisions. These customers are easy to maintain and are sure to remain loyal customers in the long run.
One of the most successful forms of digital marketing is email marketing, which has opened doors for businesses of all kinds. Email marketing is an effective tool for communicating with customers, promoting goods and services, and increasing sales because it can quickly and easily reach a large number of people.
In fact, studies suggest that compared to other channels, email marketing can deliver a 40x return on investment for every dollar spent on advertising.
Source: neilpatel.com
Source: neilpatel.com
Now, that’s solid proof that establishes how crucial email marketing is for businesses phone number list , especially small businesses pursuing sky-high ambitions on a shoestring budget.
To quote Erik Harbison, “ If social media is the cocktail party, then email marketing is the “meeting for coffee.” The original 1-on-1 channel .”
Despite the increasing growth of social media, email still holds the top position as the most effective means of direct communication, including email marketing, chatbots, .
In the corporate environment, it is considered the most trusted and authoritative form of messaging. In fact, by 2024, Statista projects that at least 4.48 billion users (almost half of the world's population) will become email users.
That being said, every marketer has an agenda to maximize their efforts in email marketing. If used well, email marketing can offer a multiplier effect to the business. It can act as a lever that provides multiple output with minimal input. However, for any strategy to work, efforts need to be made in the right direction.
When it comes to email marketing, there are a few efforts that are considered to drive maximum success:
1. Streamline the subscription process
Email marketing starts with having a mailing list. You need subscribers or users who have given explicit consent to be contacted by email. To build the email list, you need to implement a streamlined subscription process. Why should it be streamlined?
The easier you make it for users to share their email addresses, the faster your mailing list will grow. Buffer’s success story proves this. What Buffer did was create multiple avenues through which users can sign up. This included a slide up offering a form or lead magnet, HelloBar, a P.S., sharing on social media, etc. This made it simple and also convenient for users to share their email addresses.
email marketing.
Source: buffer.com
2. Deliver value with strategic content distribution
Along with social media, email marketing is one of the most important content distribution channels. If you have a strong email list, you can maximize the visibility of your blog, eBooks, whitepapers , and similar collateral through email newsletters.
In fact, you can also collaborate with other popular newsletters on your domain to insert your content into their newsletters.
Keep in mind that you won’t be alone in doing this. At least 93% of B2B marketers report using email to distribute their content. Marketing Pros B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends: Human and Agricultural North America.
Although email marketing is primarily used for outreach and lead generation, it is also an effective tool for building relationships with your existing customers and users. You can design your newsletter strategy in such a way that it can be used to share strategic content that will maximize feature adoption, cross-selling, and upselling from current users.
Of course, distributing content via email doesn't produce results on the first try. To get the best results, you should:
Test the best templates, timings and target audiences
Record customer preferences during the subscription process itself.
Maximize email deliverability
Monitor open rates, CTRs, and sales conversions
Last but not least, clean your email list regularly.
3. Make sure your emails are mobile-friendly
It is common knowledge that most users check their mobile devices to check their emails while on the go. Email Monday research confirmed that 81% of users use smartphones to check email. Desktops and laptops came in close behind at 74%.
Source: emailmonday.com
Source: emailmonday.com
In other words, if you want your emails to be opened , read and responded to, your promotional emails must be mobile-friendly.
There are countless ways to do it. These tips can help you get started.
Shorter user subject lines (60 characters or less)
Use a single column HTML template
The email template must be less than 600 pixels wide.
Use between 13 and 14 font sizes to make text readable on mobile screens
Make the CTA prominent and spacious enough to be easily tapped.
4. Automate routine tasks.
Receiving an email in your target audience's inbox may seem like a straightforward path. However, that is far from the actual reality. There is a lot of work behind each and every email that reaches the user. Most of these routine tasks (such as sending welcome emails, resetting accounts, recovering passwords, etc.) can be easily automated.
Why automate? Automation in any field saves time, reduces manual errors, and also maximizes productivity. In fact, according to Statista standards , 84% of B2C welcome emails successfully reach inboxes worldwide and have a read rate of 23%.
If you're going to take the manual route to send out a series of welcome emails, you'll consume a significant amount of time, create multiple staff dependencies, and also allow errors to creep in with abandon.
Now, how does email marketing automation actually work? Essentially, email automation sets specific rules on which email workflow should be triggered based on the response from the previous email thread.
The following workflow perfectly describes how an email automation workflow works:
Can Email Marketing Really Boost Your Business Growth?
Nearly half of the world uses email as their primary means of communication. It’s easy to use, creates a solid communication trail, and is extremely versatile. If used strategically, it can act as a growth lever for your business. Plus, it offers excellent returns that are even better than other marketing channels.
Through email marketing, you can build a strong relationship with your target customers. It can help in delivering targeted content to the customers that will educate them, entertain them, and also help them make well-informed decisions. These customers are easy to maintain and are sure to remain loyal customers in the long run.