Is your website prepared for Google's changes?
Posted: Tue Dec 03, 2024 10:44 am
> Is your website prepared for Google's changes? > Advertising Market > Is your website prepared for Google's changes?
GOOGLE DECISIONS FOR SEARCH RESULTS
Do a quick analysis: how many times have you used the internet today on your cell phone or tablet to view a website? And how many people do you know who also use these devices to browse the internet? Many, for sure. And this is what Google advocates in its update that went live on April 21: internet access via mobile devices, also called “mobile”, has grown so much that it is becoming the main way to connect to the internet. With this fact, Google understood that it is not enough to just show relevant content in search results, but also that such content is where internet users are looking at it, that is, on mobile devices. For Google, common websites are difficult, if not impossible, to view and interact with when opened on mobile devices, and this will cause them to fall in the ranking of results on the largest search engine on the internet. This is the digital world taking another step towards the future!
Websites that are suitable for all types of devices, be they mobile phones, PCs, notebooks, smart TVs and others, are called responsive websites , because no matter the screen size, they will open in an adapted risk managers email lists way, so that the user has a good experience, being able to read all the texts, see images, videos and any information on the website in an appropriate size. Non-responsive websites do not offer this experience, and can cause some inconvenience to users, as much of the information is small and illegible on small screens. Another fact is that responsive websites open faster than regular ones, and Google understands this as necessary, since mobile devices can take a long time to load a regular website, hindering navigation.
HOW DO GOOGLE CHANGES AFFECT BUSINESSES?
Companies that do not yet have a responsive website will fall in Google's rankings, meaning they will have less chance of being found. This will cause a drop in visits to their websites and also in obtaining business.
To adapt to the changes and remain well-placed in search rankings, companies will need to transform their websites into responsive versions, and they will also need to increasingly focus on offering relevant content to visitors, as this is another factor that Google considers extremely important for websites to appear at the top of the results. There are several platforms for building responsive websites, such as WordPress, for example.
GOOGLE DECISIONS FOR SEARCH RESULTS
Do a quick analysis: how many times have you used the internet today on your cell phone or tablet to view a website? And how many people do you know who also use these devices to browse the internet? Many, for sure. And this is what Google advocates in its update that went live on April 21: internet access via mobile devices, also called “mobile”, has grown so much that it is becoming the main way to connect to the internet. With this fact, Google understood that it is not enough to just show relevant content in search results, but also that such content is where internet users are looking at it, that is, on mobile devices. For Google, common websites are difficult, if not impossible, to view and interact with when opened on mobile devices, and this will cause them to fall in the ranking of results on the largest search engine on the internet. This is the digital world taking another step towards the future!
Websites that are suitable for all types of devices, be they mobile phones, PCs, notebooks, smart TVs and others, are called responsive websites , because no matter the screen size, they will open in an adapted risk managers email lists way, so that the user has a good experience, being able to read all the texts, see images, videos and any information on the website in an appropriate size. Non-responsive websites do not offer this experience, and can cause some inconvenience to users, as much of the information is small and illegible on small screens. Another fact is that responsive websites open faster than regular ones, and Google understands this as necessary, since mobile devices can take a long time to load a regular website, hindering navigation.
HOW DO GOOGLE CHANGES AFFECT BUSINESSES?
Companies that do not yet have a responsive website will fall in Google's rankings, meaning they will have less chance of being found. This will cause a drop in visits to their websites and also in obtaining business.
To adapt to the changes and remain well-placed in search rankings, companies will need to transform their websites into responsive versions, and they will also need to increasingly focus on offering relevant content to visitors, as this is another factor that Google considers extremely important for websites to appear at the top of the results. There are several platforms for building responsive websites, such as WordPress, for example.