Use a simple structure – Stick to 3-5 levels at most. You also want to create a clear distinction between each customer segment. Define the specific attributes that will make a customer qualify for each level.
Here is a sample level model:
Level 1 or Basic Level – for new customers or those with occasional purchases. These groups could have benefits like early access to special promotions, welcome discounts, exclusive content, etc. – anything that will encourage them to buy more.
Level 2 or Premium Level – for repeat customers with more consistent purchasing and engagement habits. They can get more personalized benefits, such as special product recommendations, access to express shipping, or exclusive loyalty programs.
Level 3 or VIP Level – for more profitable customers with large, frequent purchases and brand referrals. This group can get all the benefits of previous levels along with others such as dedicated customer service representatives, access to exclusive events and product launches.
Choose creative and catchy usa business fax list names for each customer level and let your potential customers know that these levels exist. Also, show potential customers how to get more out of your brand through these levels. Check out Ulta’s tiered membership structure:
A comparison chart of Ulta membership tiers: Member Free, Platinum, and Diamond, detailing points, birthday perks, and extras.
Fountain
Automate processes with technology – integrate your tier system with Marketing Automation Tools . This way, you can automatically segment your target customers.
As your customer base grows, periodically review your tier system and adjust your criteria if necessary.
5. Make landing page messaging effective
Your landing page should help guide users through the customer journey and initiate a conversion. Therefore, it should have clear and effective messaging, just like your other touchpoints.
Tailor your messaging to target prospects at different stages of their journey. Remember to focus on your customer’s interests. For example, in the awareness stage, you could emphasize pain points prospects may have and how your product can solve that problem. In the decision phase, highlight the positive outcomes prospects will get from using your product.
Also, keep your messaging concise and make sure your unique selling proposition is easy to understand. In the example below, Mindshare Digital uses benefit-based copy to highlight its USP. Notice the concise copy.
