What Is B2C?
Posted: Wed Dec 18, 2024 6:02 am
B2C stands for “business-to-consumer” and refers to the retail business model of selling products and services directly to the end consumer. B2C companies sell goods and services targeted for individual use rather than for resale or business operations.
B2C commerce has existed for centuries in the form of small businesses, general stores, retail shops, restaurants, and other outlets that sell their items directly to consumers. However, the term “B2C” became buy email database widely used in the late 1990s with the rise of ecommerce websites selling to consumers online.
Types of B2C Models
The five primary B2C business models include:
Direct Sellers: Online retailers that sell products directly from their own inventory. Examples are brands that operate online stores like Nike, Dell, and Target.
Intermediary Sellers: Companies that connect third party buyers and sellers without taking ownership of the available inventory. Some examples include Mercadolibre, Etsy, and eBay.
Advertising-Based: Companies that offer free content supported by advertisements that ultimately sell goods to consumers. Media outlets like BuzzFeed and TechCrunch fit this description.
Community-Based: Leveraging online communities centered around shared interests to enable targeted advertising. Social networks like Facebook and Instagram are community-based platforms.
Fee-Based: Providers of digital content or services that charge consumers a recurring subscription fee for access. Netflix and Spotify are prominent examples of fee-based B2C companies.
B2C commerce has existed for centuries in the form of small businesses, general stores, retail shops, restaurants, and other outlets that sell their items directly to consumers. However, the term “B2C” became buy email database widely used in the late 1990s with the rise of ecommerce websites selling to consumers online.
Types of B2C Models
The five primary B2C business models include:
Direct Sellers: Online retailers that sell products directly from their own inventory. Examples are brands that operate online stores like Nike, Dell, and Target.
Intermediary Sellers: Companies that connect third party buyers and sellers without taking ownership of the available inventory. Some examples include Mercadolibre, Etsy, and eBay.
Advertising-Based: Companies that offer free content supported by advertisements that ultimately sell goods to consumers. Media outlets like BuzzFeed and TechCrunch fit this description.
Community-Based: Leveraging online communities centered around shared interests to enable targeted advertising. Social networks like Facebook and Instagram are community-based platforms.
Fee-Based: Providers of digital content or services that charge consumers a recurring subscription fee for access. Netflix and Spotify are prominent examples of fee-based B2C companies.