Email marketing equals return on investment
Sure, email marketing isn't as visually appealing and socially interactive as Instagram or Snapchat, but there are several studies - besides the one mentioned above - that show its potential as a revenue-generating medium, even with such "complicated" demographics as millennials.
At the end of the day, what we want is revenue, and email marketing proves to be an excellent tool for that. Other 2016 reports, generated by brands such as Econsultancy and Adestra , reveal that 73% of marketing professionals rate email as “excellent” or “good” when it comes to generating ROI.
In fact, the same study highlights that the companies surveyed controlling directors email list invested at least 20% of their marketing budgets in mailing.
Expectations, at least, are quite high for all of them: they have up to 8 times more chances of getting a 50% increase in sales, all thanks to email marketing.
Yes, even millennials like email marketing
Let’s go back to the point about millennials . Many companies are concerned about how they will generate revenue via email marketing from this demographic group that is considered so “unstable.”
But the industry must know that it is precisely millennials who are generating a positive change when we talk about email marketing. Let's not see it as a trite or futuristic phrase.
For this, we have to turn to other studies. According to a survey by Mapp Digital , the millennial group (considered to be between 18 and 24 years old) presents excessively high tendencies: around 91% of them open their email from their mobile phone daily . In the 25 to 34 age group, the percentage decreases to 83%, but we can still speak of high percentages.
