13 Examples of Facebook Ecommerce Ads to Inspire Your Social Media Campaign
Posted: Wed Dec 18, 2024 8:14 am
Starting an online business is incredibly appealing.
It gives you the flexibility to work your own hours and there is huge income potential. You don’t need a lot of capital, either. Nearly a third of small businesses get started with less than $5,000 in capital.
Starting an ecommerce website is a viable business model. But it’s also essential to have a robust marketing strategy. One marketing channel that you can’t afford to overlook is social media.
Social media has seen explosive growth over the email list last decade. There are now over 3.725 billion active social media users or almost half the world population.
Social media platforms like Facebook allow anyone to share their images and connect with their friends. Businesses have also started to pay attention. Over 3 million businesses now use Facebook ads to reach their audiences and promote their products.
In this article, you’ll learn why you should use Facebook ads for ecommerce advertising, how to get the most out of your ads, and examples to give you some inspiration.
Why use Facebook for ecommerce advertising?
While there are tons of channels to promote your products, it makes sense to spend your budget on where it can have the most impact. Here are several reasons to use Facebook for ecommerce advertising.
1. Driving traffic from an active user base
Facebook is by far the most popular social platform, accounting for a whopping 89.2% of all social network users.
US Social Network Users and Penetration by Platform, 2015-2020
No matter what niche your business is in, there’s a good chance that your target audience is on Facebook. Facebook also allows you to add a shop to your page, so customers can browse and purchase your products without having to leave the network.
2. Targeting customers based on specific criteria
What makes Facebook such an attractive platform for ecommerce advertising is the targeting options available. You can display ads based on demographics, interests, and even behaviors. These targeting features allow you to reach customers who are more likely to purchase from your ecommerce store.
3. Generating brand awareness
People around the world turn to social media networks like Facebook and Instagram for different reasons. Some use it to share personal updates, while others use it to stay in touch with their friends. Many now use these platforms to inform their friends and families of their purchasing decisions. 54% of users turn to social media to research products.
Social browsers are brand-engaged.
Advertising on Facebook can help you generate brand awareness and capture buyers early in the sales cycle.
Pro tip: If you’d like to learn more about all the available options inside various paid ad channels, be sure to check out our beginner’s guide to ecommerce advertising.
Be successful with your ecommerce Facebook Ads
Advertising on Facebook can help you achieve your business goals. Utilize the following strategies to get the most out of your ads:
1. Utilize multi-product ads
Does your online store have a wide selection of products? Multi-product ads, as the name suggests, allow you to display multiple products in your ads. You can display a carousel of different items. Users on desktop or mobile devices can scroll through the carousel in their news feed.
Multi-product Facebook ads.
Source
Each ad has its own image, description, and click target. Even if you don’t have any design experience, you can use a banner maker to create and design your ads.
2. Run retargeting campaigns
Not all visitors will convert. Some shoppers may need more time or may have been distracted with something else. Facebook retargeting allows you to bring back visitors to your site with specific ads. For example, if someone viewed a product on your website but left without purchasing, you can target that user on Facebook with an ad for that product.
Although retargeting ads are mostly used for new customers that’s not the only use-case:
Retargeting campaigns not only work for acquiring new customers but also for re-activating existing ones. For example, you could offer complementary products to people who have already bought from you. A person who has purchased a paintball marker might be also interested in a protective mask. To make it even more appealing, you could even offer a voucher that will expire in a couple of days to increase urgency.
Arne Stamer, Ecommerce enthusiast at My Package Tracking
Did you know you can run Facebook Ads directly in GetResponse? Learn how to, here.
3. Use a conversion tracking pixel
A Facebook pixel is code that you place on your website. The code allows you to track conversions from Facebook ads, and helps you understand the actions people take on your website.
Facebook pixel.
Source
Pixels allow you to optimize your Facebook ads for even higher conversions.
Check out our Shopify email marketing solutions and start driving more sales from your store! It takes only one click to integrate your store and you start sending stunning emails, build pop-ups, serve your audience via live chats, and run paid ad campaigns all from one single dashboard in GetResponse.
4. Use video advertisements
It can be challenging to capture users’ attention, especially on Facebook. One way to make your ads more engaging is to use videos.
Be sure your videos are formatted correctly and showcase your products in a way that highlights their features. Your videos should be about 1 minute or less.
5. Offer a discount
You can appeal to price-conscious individuals by offering a discount. Facebook has an offers feature that allows you to display ads with discounts. If someone saves your offer, they can receive notifications before it expires. You can reach more people with your offer by creating an enticing discount and including an engaging image. Be sure to also set a reasonable expiration date.
Discount Strategy Quick Cheat Sheet
Bonus guide
Not sure when and what kind of discounts you should offer to your customers? Plan a perfect discount strategy for your store with our easy guide!
Download guide
6. Share relevant and useful content
Consumers are constantly bombarded with a barrage of ads. While your goal is to increase sales for your ecommerce business, your ads don’t always need to focus on selling.
You can also use Facebook ads in other ways. For example, let’s say your team just started a blog and you now have tons of valuable, long-form content that links to lead magnets. You can promote this useful content on Facebook as well.
Sharing helpful content demonstrates value and it indirectly benefits your brand as it can build consumer trust.
Another one of my personal favorite methods is using ads to showcase social proof. One of my favorite examples is Spruce, who shares direct reviews and boosts them to appear as traditional feed content:
It gives you the flexibility to work your own hours and there is huge income potential. You don’t need a lot of capital, either. Nearly a third of small businesses get started with less than $5,000 in capital.
Starting an ecommerce website is a viable business model. But it’s also essential to have a robust marketing strategy. One marketing channel that you can’t afford to overlook is social media.
Social media has seen explosive growth over the email list last decade. There are now over 3.725 billion active social media users or almost half the world population.
Social media platforms like Facebook allow anyone to share their images and connect with their friends. Businesses have also started to pay attention. Over 3 million businesses now use Facebook ads to reach their audiences and promote their products.
In this article, you’ll learn why you should use Facebook ads for ecommerce advertising, how to get the most out of your ads, and examples to give you some inspiration.
Why use Facebook for ecommerce advertising?
While there are tons of channels to promote your products, it makes sense to spend your budget on where it can have the most impact. Here are several reasons to use Facebook for ecommerce advertising.
1. Driving traffic from an active user base
Facebook is by far the most popular social platform, accounting for a whopping 89.2% of all social network users.
US Social Network Users and Penetration by Platform, 2015-2020
No matter what niche your business is in, there’s a good chance that your target audience is on Facebook. Facebook also allows you to add a shop to your page, so customers can browse and purchase your products without having to leave the network.
2. Targeting customers based on specific criteria
What makes Facebook such an attractive platform for ecommerce advertising is the targeting options available. You can display ads based on demographics, interests, and even behaviors. These targeting features allow you to reach customers who are more likely to purchase from your ecommerce store.
3. Generating brand awareness
People around the world turn to social media networks like Facebook and Instagram for different reasons. Some use it to share personal updates, while others use it to stay in touch with their friends. Many now use these platforms to inform their friends and families of their purchasing decisions. 54% of users turn to social media to research products.
Social browsers are brand-engaged.
Advertising on Facebook can help you generate brand awareness and capture buyers early in the sales cycle.
Pro tip: If you’d like to learn more about all the available options inside various paid ad channels, be sure to check out our beginner’s guide to ecommerce advertising.
Be successful with your ecommerce Facebook Ads
Advertising on Facebook can help you achieve your business goals. Utilize the following strategies to get the most out of your ads:
1. Utilize multi-product ads
Does your online store have a wide selection of products? Multi-product ads, as the name suggests, allow you to display multiple products in your ads. You can display a carousel of different items. Users on desktop or mobile devices can scroll through the carousel in their news feed.
Multi-product Facebook ads.
Source
Each ad has its own image, description, and click target. Even if you don’t have any design experience, you can use a banner maker to create and design your ads.
2. Run retargeting campaigns
Not all visitors will convert. Some shoppers may need more time or may have been distracted with something else. Facebook retargeting allows you to bring back visitors to your site with specific ads. For example, if someone viewed a product on your website but left without purchasing, you can target that user on Facebook with an ad for that product.
Although retargeting ads are mostly used for new customers that’s not the only use-case:
Retargeting campaigns not only work for acquiring new customers but also for re-activating existing ones. For example, you could offer complementary products to people who have already bought from you. A person who has purchased a paintball marker might be also interested in a protective mask. To make it even more appealing, you could even offer a voucher that will expire in a couple of days to increase urgency.
Arne Stamer, Ecommerce enthusiast at My Package Tracking
Did you know you can run Facebook Ads directly in GetResponse? Learn how to, here.
3. Use a conversion tracking pixel
A Facebook pixel is code that you place on your website. The code allows you to track conversions from Facebook ads, and helps you understand the actions people take on your website.
Facebook pixel.
Source
Pixels allow you to optimize your Facebook ads for even higher conversions.
Check out our Shopify email marketing solutions and start driving more sales from your store! It takes only one click to integrate your store and you start sending stunning emails, build pop-ups, serve your audience via live chats, and run paid ad campaigns all from one single dashboard in GetResponse.
4. Use video advertisements
It can be challenging to capture users’ attention, especially on Facebook. One way to make your ads more engaging is to use videos.
Be sure your videos are formatted correctly and showcase your products in a way that highlights their features. Your videos should be about 1 minute or less.
5. Offer a discount
You can appeal to price-conscious individuals by offering a discount. Facebook has an offers feature that allows you to display ads with discounts. If someone saves your offer, they can receive notifications before it expires. You can reach more people with your offer by creating an enticing discount and including an engaging image. Be sure to also set a reasonable expiration date.
Discount Strategy Quick Cheat Sheet
Bonus guide
Not sure when and what kind of discounts you should offer to your customers? Plan a perfect discount strategy for your store with our easy guide!
Download guide
6. Share relevant and useful content
Consumers are constantly bombarded with a barrage of ads. While your goal is to increase sales for your ecommerce business, your ads don’t always need to focus on selling.
You can also use Facebook ads in other ways. For example, let’s say your team just started a blog and you now have tons of valuable, long-form content that links to lead magnets. You can promote this useful content on Facebook as well.
Sharing helpful content demonstrates value and it indirectly benefits your brand as it can build consumer trust.
Another one of my personal favorite methods is using ads to showcase social proof. One of my favorite examples is Spruce, who shares direct reviews and boosts them to appear as traditional feed content: