What is SAP Emarsys?: Optimize your Customer Experience
Posted: Wed Dec 18, 2024 9:03 am
Companies are constantly looking for ways to improve their customer experience (CX) and maximize the impact of their campaigns. SAP Emarsys Customer Engagement Platform emerges as a comprehensive solution designed to achieve these objectives, offering a personalized and multichannel experience that optimizes marketing results .
In this blog, we will dive into the key features and benefits that make this solution a game-changer in the context of customer engagement .
What is SAP Emarsys
Emarsys , together with other SAP CX solutions, enables brands to connect the entire customer experience across the value chain to maximize the lifetime value of each customer. With a set of composable and integrated solutions, brands and marketing teams can deliver exceptional experiences to their customers.
The Emarsys platform is one of the leaders in the omnichannel marketing space , transforming the way companies connect with their audiences. It combines advanced analytics, artificial intelligence, and omnichannel capabilities, enabling personalized, data-driven interactions.
Helps businesses strengthen customer relationships, increase conversions, belize business email list and maintain a competitive advantage in the modern customer experience environment through targeted marketing campaigns and seamless customer experiences.
How does SAP Emarsys work?
SAP Emarsys works toward improved customer loyalty and a true omnichannel brand experience. The customer lifecycle-specific marketing automation platform delivers personalized offers and content. In short, this drives repeat purchases, helps increase sales both in-store, online and through apps, and ultimately increases customer lifetime value.
To successfully validate business value, personalization efforts are showcased in detailed analytics that map activities against a monetary value score.
In B2B environments, the Emarsys platform brings value with a marketing automation process that drives lead generation and qualification, including scoring mechanisms for defined marketing touchpoints. This enables end-to-end support for customer journeys in B2B marketing campaigns within the SAP environment.
Integration with SAP Sales Cloud ensures a seamless flow of information from marketing to sales for marketing qualified leads (MQLs). Predefined tactics are helpful for quickly developing marketing campaigns that include best practices.
Key Features of SAP Emarsys
Visual Content Editor (VCE) : Marketers can create email campaigns using an intuitive visual content editor, which includes pre-built templates and advanced customization options. This allows them to design engaging and effective emails without deep technical knowledge.
Campaign Automation : SAP Emarsys offers two main tools for automation: the Automation Center for lifecycle engagement programs (such as birthday or retention campaigns) and the Interactions tool for real-time responses to events and actions (such as delivery status updates or cart abandonment prevention).
Advanced Segmentation : Segmentation in Emarsys is based on email behaviors, geolocation, customer lifecycle data, and more. It also allows for the creation of relational segments using business-specific data stored in external databases. AI segments predict the likelihood of future behavior, helping to target campaigns more effectively.
Multi-Channel Campaigns : The Emarsys platform supports campaigns across email, web, digital ads, mobile messaging (push notifications, in-app, SMS) and offline channels. This ensures that businesses can reach their customers wherever they are, offering a true omnichannel marketing experience .
Content Personalization : Emarsys enables the inclusion of loyalty blocks, product recommendations, and other personalized elements in campaigns, making each interaction more relevant and engaging for the customer.
Performance Measurement and Analytics : With built-in analytics tools, marketers can measure the effectiveness of their programs and campaigns. Strategic dashboards and detailed reporting allow them to monitor performance and adjust strategies accordingly.
Integrations and Data Management : Emarsys makes it easy to integrate with SAP products and other applications through integration solutions and plugins such as Open Data on Google Cloud Platform. This enables the export and query of behavioral and response data stored in the Emarsys platform .
Benefits of using the SAP Emarsys platform
SAP Emarsys has a number of strategic dashboards that allow you to monitor progress toward achieving business goals, such as increasing the number of purchases per customer or increasing the average order value.
Based on progress toward business objectives, SAP Emarsys suggests actions that should be taken to achieve the desired results.
Thanks to an artificial intelligence engine that processes sales data, SAP Emarsys is able to understand what customers prefer, which contact channels are most effective, and what their most likely actions and behaviors are.
Customer experience analysis also helps identify those customers who intend to abandon their interaction with the brand, allowing the company to take immediate actions to improve retention rates.
Who needs SAP Emarsys?
In this blog, we will dive into the key features and benefits that make this solution a game-changer in the context of customer engagement .
What is SAP Emarsys
Emarsys , together with other SAP CX solutions, enables brands to connect the entire customer experience across the value chain to maximize the lifetime value of each customer. With a set of composable and integrated solutions, brands and marketing teams can deliver exceptional experiences to their customers.
The Emarsys platform is one of the leaders in the omnichannel marketing space , transforming the way companies connect with their audiences. It combines advanced analytics, artificial intelligence, and omnichannel capabilities, enabling personalized, data-driven interactions.
Helps businesses strengthen customer relationships, increase conversions, belize business email list and maintain a competitive advantage in the modern customer experience environment through targeted marketing campaigns and seamless customer experiences.
How does SAP Emarsys work?
SAP Emarsys works toward improved customer loyalty and a true omnichannel brand experience. The customer lifecycle-specific marketing automation platform delivers personalized offers and content. In short, this drives repeat purchases, helps increase sales both in-store, online and through apps, and ultimately increases customer lifetime value.
To successfully validate business value, personalization efforts are showcased in detailed analytics that map activities against a monetary value score.
In B2B environments, the Emarsys platform brings value with a marketing automation process that drives lead generation and qualification, including scoring mechanisms for defined marketing touchpoints. This enables end-to-end support for customer journeys in B2B marketing campaigns within the SAP environment.
Integration with SAP Sales Cloud ensures a seamless flow of information from marketing to sales for marketing qualified leads (MQLs). Predefined tactics are helpful for quickly developing marketing campaigns that include best practices.
Key Features of SAP Emarsys
Visual Content Editor (VCE) : Marketers can create email campaigns using an intuitive visual content editor, which includes pre-built templates and advanced customization options. This allows them to design engaging and effective emails without deep technical knowledge.
Campaign Automation : SAP Emarsys offers two main tools for automation: the Automation Center for lifecycle engagement programs (such as birthday or retention campaigns) and the Interactions tool for real-time responses to events and actions (such as delivery status updates or cart abandonment prevention).
Advanced Segmentation : Segmentation in Emarsys is based on email behaviors, geolocation, customer lifecycle data, and more. It also allows for the creation of relational segments using business-specific data stored in external databases. AI segments predict the likelihood of future behavior, helping to target campaigns more effectively.
Multi-Channel Campaigns : The Emarsys platform supports campaigns across email, web, digital ads, mobile messaging (push notifications, in-app, SMS) and offline channels. This ensures that businesses can reach their customers wherever they are, offering a true omnichannel marketing experience .
Content Personalization : Emarsys enables the inclusion of loyalty blocks, product recommendations, and other personalized elements in campaigns, making each interaction more relevant and engaging for the customer.
Performance Measurement and Analytics : With built-in analytics tools, marketers can measure the effectiveness of their programs and campaigns. Strategic dashboards and detailed reporting allow them to monitor performance and adjust strategies accordingly.
Integrations and Data Management : Emarsys makes it easy to integrate with SAP products and other applications through integration solutions and plugins such as Open Data on Google Cloud Platform. This enables the export and query of behavioral and response data stored in the Emarsys platform .
Benefits of using the SAP Emarsys platform
SAP Emarsys has a number of strategic dashboards that allow you to monitor progress toward achieving business goals, such as increasing the number of purchases per customer or increasing the average order value.
Based on progress toward business objectives, SAP Emarsys suggests actions that should be taken to achieve the desired results.
Thanks to an artificial intelligence engine that processes sales data, SAP Emarsys is able to understand what customers prefer, which contact channels are most effective, and what their most likely actions and behaviors are.
Customer experience analysis also helps identify those customers who intend to abandon their interaction with the brand, allowing the company to take immediate actions to improve retention rates.
Who needs SAP Emarsys?