Top 10 AI Marketing Tools for Business Growth
Posted: Wed Dec 18, 2024 9:33 am
So how does a company grow? Through a good quality product or service? Or perhaps through the lowest price on the market? Maybe because it is unique?
Well, it is no secret that business grows and increases thanks to the offer you make. Identify the pain points of the customers, aim straight for their hearts and shoot them with the perfect solution to their problem.
The point-and-shoot process is exactly what the marketing industry is all about, and in the 21st century, this is already Internet marketing.
Internet marketing requires a huge investment in terms of time, money and intellectual resources. Such a wealth of information, data and various statistics, as well as countless changes and adjustments to circumstances job function email list , are difficult to take into account even in a notebook.
Many people praise and try to encourage marketers to use various AI-based tools, but we will say it simply: these tools are needed not only to do better, but also to have enough strength to survive in the current situation of aggressive competition . Using AI tools is not a privilege, it is a vital necessity. In this article, we analyze the marketing sectors in which AI tools are already used, as well as their best representatives.
So where does marketing begin?
Marketing starts with SEO .
Search engine optimization is essential for the business to be visible to the average Internet user. The task of marketers is to make sure that when a customer makes a simple request, it is your offer that catches his attention. It should not just blink, the customer should stay on it, or better click on the link and then proceed to purchase goods or services.
Best AI-Based SEO Tools
phrase.io
Frase.io is a multi-functional SEO tool based on artificial intelligence. The algorithms of this tool help save an inconceivable amount of time optimizing search queries and general content creation when it comes to researching a topic and finding the necessary information about the competition. Moreover, this breakthrough tool has algorithms in its arsenal for both content creation and promotion analysis.
While traditional competitor research required optimizers to manually study the best examples of competitive content, this AI software development allows them to do so quickly and thoroughly.
An interesting feature of this tool is also the ability to recognize users' voice queries to use this information in further adjustments and optimizations.
Morphl.io
Morphl is an AI software development that helps not only find the right keywords for content optimization but also understand what the message is behind user queries, including voice queries. This tool offers 8 different machine learning models that are most useful for retail businesses.
With Morphl you can optimize models such as purchase stage completeness, cart abandonment , customer LTV, customer search interest, customer segmentation, user churn, product recommendation, and next order value.
The unique capabilities of this software development allowed the company's owners to carry out a merger operation with another giant, Algolia. Algolia, in turn, offers solutions for large companies and values Morphl's capabilities.
No wonder, because the tool divides all user search queries into 4 categories: information-only, location search, transaction queries, and comparison queries. With this information in hand, you can optimize all content for specific purposes and achieve incredible results.
Brand24
Brand24 is a comprehensive media monitoring tool. Thousands of companies of all sizes use Brand24 to track and analyse online discussions about their brands, products and rivals. Brand24 allows its users to keep track of what is being said about their companies on the Internet.
Brand24 collects publicly available information from social media platforms such as Facebook, Instagram, Twitter and other online communities. This tool can be used for online reputation management, hashtag analysis, customer feedback monitoring and marketing campaign analysis.
Well, it is no secret that business grows and increases thanks to the offer you make. Identify the pain points of the customers, aim straight for their hearts and shoot them with the perfect solution to their problem.
The point-and-shoot process is exactly what the marketing industry is all about, and in the 21st century, this is already Internet marketing.
Internet marketing requires a huge investment in terms of time, money and intellectual resources. Such a wealth of information, data and various statistics, as well as countless changes and adjustments to circumstances job function email list , are difficult to take into account even in a notebook.
Many people praise and try to encourage marketers to use various AI-based tools, but we will say it simply: these tools are needed not only to do better, but also to have enough strength to survive in the current situation of aggressive competition . Using AI tools is not a privilege, it is a vital necessity. In this article, we analyze the marketing sectors in which AI tools are already used, as well as their best representatives.
So where does marketing begin?
Marketing starts with SEO .
Search engine optimization is essential for the business to be visible to the average Internet user. The task of marketers is to make sure that when a customer makes a simple request, it is your offer that catches his attention. It should not just blink, the customer should stay on it, or better click on the link and then proceed to purchase goods or services.
Best AI-Based SEO Tools
phrase.io
Frase.io is a multi-functional SEO tool based on artificial intelligence. The algorithms of this tool help save an inconceivable amount of time optimizing search queries and general content creation when it comes to researching a topic and finding the necessary information about the competition. Moreover, this breakthrough tool has algorithms in its arsenal for both content creation and promotion analysis.
While traditional competitor research required optimizers to manually study the best examples of competitive content, this AI software development allows them to do so quickly and thoroughly.
An interesting feature of this tool is also the ability to recognize users' voice queries to use this information in further adjustments and optimizations.
Morphl.io
Morphl is an AI software development that helps not only find the right keywords for content optimization but also understand what the message is behind user queries, including voice queries. This tool offers 8 different machine learning models that are most useful for retail businesses.
With Morphl you can optimize models such as purchase stage completeness, cart abandonment , customer LTV, customer search interest, customer segmentation, user churn, product recommendation, and next order value.
The unique capabilities of this software development allowed the company's owners to carry out a merger operation with another giant, Algolia. Algolia, in turn, offers solutions for large companies and values Morphl's capabilities.
No wonder, because the tool divides all user search queries into 4 categories: information-only, location search, transaction queries, and comparison queries. With this information in hand, you can optimize all content for specific purposes and achieve incredible results.
Brand24
Brand24 is a comprehensive media monitoring tool. Thousands of companies of all sizes use Brand24 to track and analyse online discussions about their brands, products and rivals. Brand24 allows its users to keep track of what is being said about their companies on the Internet.
Brand24 collects publicly available information from social media platforms such as Facebook, Instagram, Twitter and other online communities. This tool can be used for online reputation management, hashtag analysis, customer feedback monitoring and marketing campaign analysis.