Oleg Ryzhkov
Sales Manager
You can read the Law on Advertising itself at the link , there buy whatsapp phone numbers list is no point in rewriting the document in this article. It is better to focus on frequently repeated errors that can be easily, and most importantly, corrected in time.
About unfair competition
If the main goal of advertising is to convey information about your activities, finished product, team of specialists or other points in superlatives, then documentary evidence will definitely be required. This could be a link to the results of a survey, research, etc. These processes are regulated by the well-known Federal Antimonopoly Service. The words "best", "first", "number one", "the only one", etc. are unacceptable if there is no documentary evidence.
Promotion of current or upcoming promotions, contests and quizzes
A mandatory requirement is a link to a website, phone number or other source where you can find out the details and conditions of the promotion or competition. At a minimum, you will need to specify the terms and rules of the event, the organizer, information about the prizes, the place and procedure for receiving them. In the Law "On Advertising", we recommend reading information on how to advertise incentive events.
Advertising of cigarettes, tobacco products and alcoholic beverages
In any form such advertising is prohibited. Of course, there are precedents, our people are creative, when alcoholic or tobacco products are advertised under the words "branded mug", "steam" and it passes moderation, but, of course, without images of such goods.
Profanity, 18+ content and degrading images
Prison slang, words with sexual connotations and vocabulary even with "asterisks" are unacceptable in any manifestations. Don't be creative "on the edge of a foul". The Russian language is diverse and so rich that it is better to think a little than to pay fines. And it is better to dress up the half-naked women on your banner. Especially since such advertising is not as popular as, for example, a couple of years ago.
