As an event, a wedding also entails planning, a budget, analysis and, why not say it, its own marketing force .
Nowadays, many couples opt not only for a website to keep their guests informed of general details (such as the day and time of the celebration, or guinea business email list the location of the venue), but also other digital media such as social networks or email marketing, in order to keep their guests informed of multiple details.
And, as an event that it is -again-, this celebration has its origin, its history, its values and its focus. Therefore, maintaining constant communication with the guests strengthens their ties and desires to attend and eventually cooperate with the couple getting married.
As we have already mentioned, digital media has become a great weapon for future brides and grooms, as they are relatively inexpensive to manage and have an immediate reach. And from there arises the obligatory question: Why not take advantage of email as a marketing tool , if the vast majority of our guests - in many cases - are going to have one?
Before you start sending emails, it's very important to create your mailing list . Since they are close to you, you may think you have their email address handy, but if not, you can share a form or registration page asking your guests to enter their email so you can send them updates.
With all this in mind, we share with you 3 ways to apply email marketing for your wedding:
Share key information: It is important to send an email with the so-called key information. The dates, times and address of the religious and/or celebration venues, what they can or cannot wear, the dress code, among others.
Tell your story: If you're looking for support - or why not, a nice present on the gift table - you have to win over your guests. Use the email to tell a brief story about how you met, why you decided to join together, or simply show the photos from the casual session.
Provide information about any eventuality : Perhaps, the wedding is a time when we want everything to go perfectly, but the reality is that many unwanted eventualities can occur. Being a large-scale and immediately distributed tool, you can ensure that the vast majority of guests are informed of last-minute changes or events in a relatively short time.
