Focusing on Transactional SMS
SMS marketing typically involves promotional SMS — text messages that businesses send for marketing or advertising purposes to promote the company’s products or services. Promotional SMS can raise brand chinese overseas europe data awareness, foster engagement, and promote ecommerce.
But in business, SMS is good for more than marketing. The flip side of promotional SMS is transactional SMS, and it’s the right communication channel for many use cases.
What is transactional SMS?
Transactional SMS involves sending automated messages to customers in response to an event or when triggered by a customer request or action. Transactional messaging examples include sending order confirmations, account balance notifications, real-time alerts, and one-time passwords (OTP) for two-factor authentication (2FA).
Customers prefer to receive such notifications via text message. SMS has the highest reach among communications channels: 91% of the global population has a mobile device. SMS boasts a 98% open rate, and 95% of people read their text messages within three minutes of receiving them. The low cost to send messages makes SMS a cost-effective communications channel.
Benefits of transactional SMS
But transactional SMS service isn’t good just for customers. It offers a host of benefits for businesses too.
Improved customer engagement: Send important and timely information to customers keeps people informed and engaged with the brand. It fosters increased customer satisfaction and loyalty and can improve customer retention.
