Hidden advertising: types and operating principle
Posted: Wed Dec 18, 2024 10:40 am
The history of hidden advertising
The beginning of the last century was marked by the arrival of hidden advertising in the American film industry, with the help of which it is possible to control the actions of a large audience of people. The reason for its appearance, oddly enough, was the financial problems of film studios at the dawn of the creation of the first films.
When filming new movies, there was usually japan whatsapp number a shortage of funds for props. Producers asked manufacturers to lend them goods. At first, they were very reluctant to respond to such initiatives.
It so happened that the admiration for cinematography also extended to the products presented on the screens. All the things inserted into the plot of the film immediately acquired a new life - they were worshiped, they were bought, everyone was chasing after them.
The history of hidden advertising
At first, showing any goods in their original form in cinemas did not pursue commercial goals. Over time, these things turned from props into a tool for enrichment. From then on, film directors sent the script of their future film with a storyboard to large companies so that the advertiser could choose the fragments he needed to place an advertisement for his own brand.
Later, preparing special scenes to promote a product became a common practice in cinema. To understand how hidden advertising works on screen, let's give some examples.
Why did sales of canned spinach in the States increase by almost a third in the 1930s? This was preceded by a series of funny stories (comics) written by order of the Spinach Can company to promote their product. The main character of the plot, the sailor Popeye, promoted healthy eating and, in particular, spinach. The cartoons were created according to all the laws of the genre: the not very successful superhero Popeye tries to win the sympathy of Olive Oyl (this is a hidden advertisement for precious olive oil) and constantly proves his advantage over her friend Bluto.
The beginning of the last century was marked by the arrival of hidden advertising in the American film industry, with the help of which it is possible to control the actions of a large audience of people. The reason for its appearance, oddly enough, was the financial problems of film studios at the dawn of the creation of the first films.
When filming new movies, there was usually japan whatsapp number a shortage of funds for props. Producers asked manufacturers to lend them goods. At first, they were very reluctant to respond to such initiatives.
It so happened that the admiration for cinematography also extended to the products presented on the screens. All the things inserted into the plot of the film immediately acquired a new life - they were worshiped, they were bought, everyone was chasing after them.
The history of hidden advertising
At first, showing any goods in their original form in cinemas did not pursue commercial goals. Over time, these things turned from props into a tool for enrichment. From then on, film directors sent the script of their future film with a storyboard to large companies so that the advertiser could choose the fragments he needed to place an advertisement for his own brand.
Later, preparing special scenes to promote a product became a common practice in cinema. To understand how hidden advertising works on screen, let's give some examples.
Why did sales of canned spinach in the States increase by almost a third in the 1930s? This was preceded by a series of funny stories (comics) written by order of the Spinach Can company to promote their product. The main character of the plot, the sailor Popeye, promoted healthy eating and, in particular, spinach. The cartoons were created according to all the laws of the genre: the not very successful superhero Popeye tries to win the sympathy of Olive Oyl (this is a hidden advertisement for precious olive oil) and constantly proves his advantage over her friend Bluto.