Main Benefits of Hidden Advertising
Posted: Wed Dec 18, 2024 10:42 am
Association
Demonstration of brand products by famous actors helps to create associations. This is an ideal promotion tool that does not require additional financial investments. A half-minute commercial will not give such a powerful effect. A brand that is harmoniously integrated into the plot and used in practice by the main characters will japan whatsapp number list girl quickly become established in the viewer's life. Regular promotion will not provide such a result.
3 Main Benefits of Hidden Advertising
Memorization
Hidden advertising in cinema is known as product placement (PP) and is used within the framework of certain techniques. For example, by alternating video and audio messages, which allows people to understand the information received. While the advertising block (a series of video clips), which is shown during the showing of a film (program), causes the substitution of information in the viewer. That is, each subsequent advertisement extinguishes the impression of the previous one. What settles in the client's memory?..
Quite often, block advertising gets on the viewer's nerves, forcibly distracting him from watching an interesting story. According to the results of social surveys, it became clear that no more than 15% of consumers watch advertising in blocks.
Idol
The methods by which hidden advertising on the Internet or TV operates popularize products by the fact that they are owned by celebrities, the favorites of millions. In principle, if a product is shown on screens, it means that it deserves this attention. This is how the power of cinema operates, capable of transporting the audience to some kind of imaginary world in order to distract people from troubles and problems.
Demonstration of brand products by famous actors helps to create associations. This is an ideal promotion tool that does not require additional financial investments. A half-minute commercial will not give such a powerful effect. A brand that is harmoniously integrated into the plot and used in practice by the main characters will japan whatsapp number list girl quickly become established in the viewer's life. Regular promotion will not provide such a result.
3 Main Benefits of Hidden Advertising
Memorization
Hidden advertising in cinema is known as product placement (PP) and is used within the framework of certain techniques. For example, by alternating video and audio messages, which allows people to understand the information received. While the advertising block (a series of video clips), which is shown during the showing of a film (program), causes the substitution of information in the viewer. That is, each subsequent advertisement extinguishes the impression of the previous one. What settles in the client's memory?..
Quite often, block advertising gets on the viewer's nerves, forcibly distracting him from watching an interesting story. According to the results of social surveys, it became clear that no more than 15% of consumers watch advertising in blocks.
Idol
The methods by which hidden advertising on the Internet or TV operates popularize products by the fact that they are owned by celebrities, the favorites of millions. In principle, if a product is shown on screens, it means that it deserves this attention. This is how the power of cinema operates, capable of transporting the audience to some kind of imaginary world in order to distract people from troubles and problems.