Good Newsletters vs. Great Newsletters telegram gc philippines The 23 Best Software Choices for Email Marketers In his extensive research, Jim Collins delves into the unique approaches to technology that go from good to great leaders. Collins found that technology played an important role in differentiating them from their peers in companies that failed to successfully transition from good to great. In the email marketing industry, this is no different. Newsletters such as Morning Brew, The Hustler and The Milk Road have been using technology to differentiate themselves from hundreds of thousands of newsletters.
“Great companies don’t adopt the latest technology trends just for the sake of popularity or market buzz,” Collins said. “The technologies they adopt are carefully chosen and have a clear purpose—seamlessly fitting into the overall goals of the business.” Fit. These great businesses and companies view technology as an integral part of the solution to their challenges and aim to work harmoniously with other strategies to achieve success. Today, we tend to view technology as a means to an end—a tool that improves our lives, drives outcomes, and simplifies tasks.
