Share photos of smiling kids and korea telegram dazzling beaches. let them know what your company does in the community and they'll sound your horn too. Globalization and International Marketing Challenges 2024 B2B Marketing Challenges When software developer Subcodevs opened its Canadian headquarters, they had to quickly learn how to sell into the North American market. North American customers want accountability. They want answers to their questions quickly.

They want to know how their money is being spent. Understand and Adapt to Local Markets Subcodevs can handle high volumes of customer demand simply by having a team answering calls in North American time zones. They designed a new format for invoices that shows more details on the work completed during each billable hour. This transparency makes many of their customers happy, and their reputation grows. By understanding how business works in a specific culture, you can tailor the experience and overcome this daunting B2B marketing challenge.