We need to start by understanding what Instagram “is” . In broad terms, this social network allows users to apply photo effects such as filters, frames, retro and vintage colors, and then share the captured photos and videos. A distinctive feature of the app is that it gives a square shape to photos in honor of the Kodak Instamatic and Polaroid cameras.
The increase in video views on Instagram
Specifically, videos on Instagram have grown in popularity, with views increasing by 40% over the past 6 months . With that in mind, Instagram will now display a new 'badge' so that accounts and content that have the most views know exactly 'how many' they have.
As announced on its official blog, Instagram will be displaying the view count right in the space where the likes were displayed. When you click on it, you will be able to see the number of hearts the video has and, similarly to Facebook, it will be considered as "viewed" after 3 seconds of playback.
This is a smart move by the social network to attract more advertisers to do chemical manufacturers email lists marketing on Instagram, since by showing the number of times the video has been played, it would be expected that there would be a greater 'impression' and awareness of the impact of the content.
Being able to see exactly how many people have watched videos on Instagram will certainly attract marketers to create content of this type for their companies; in the same way, this will make it easier to buy ads to promote them and not just publish video snippets.
A year where Instagram directly seduces marketers and advertisers
Instagram benefits and strategies are geared towards attracting advertisers and marketers in 2016 , influencing them through paid video so that they can increase the value of their brands.
Reasons why you should consider Instagram in your marketing
For now, this year Instagram will be having more updates both in video creation and in user experience, although this does not mean that -for now- they pay the 'star creators' of content, as Facebook does.
Are you an active Instagram user? Or are you a social media marketing professional? Share your opinion on whether these reasons and improvements to Instagram videos make it worthwhile or not to join the vintage boat of the most powerful photography social network in the world.
