While We Were Working Hard to Acquire New Customers

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the First Wine We Served Was a Huge Success – Robert Mondavi Reserve Cabernet Sauvignon. Cellarthief's First Wine Then It Was Time to Figure Out How to Attract Customers. We Knew We Had to Find a Balance Between Taking Good Care of Existing Customers and Finding New Ones. So We Reached Out to Get Some Prs. We Built Our Own Social Media Presence. We Formed Some Partnerships and Worked Hard to Build Word of Mouth.

We Also Invested a Lot telemarketing lists australia in Servicing Existing Customers. We Mainly Invested Our Time in Doing This Because We Really Had No Money. We Included a Handwritten Note in Each Box. We Include Tasting Notes for Each Wine, Which Include Food Pairings With Each Wine. We Included a Card in Every Shipment Asking People to Spread the Word About Cellarthief. It Was a Labor of Love and We Earned Tremendous Loyalty From Our Customers.

to This Day, We Still Call Some of Our First Customers Friends. We Got Some Initial Traction and We Got Some Initial Sales in. Then It Was Time to Try to Take the Business to the Next Level. Like Many Small, Bootstrapped Companies, We Had Limited Capital and a Lot of Competition. There Were Large Online Wine Retailers and New Entrants That Were Offering Special Wine Deals Every Day. So We Had to Find a Way to Stand Out and Quickly Learn the Math of Our Business.