Why Duplicate Contacts in HubSpot Are Hurting Your Marketing Team and Straining Your Budget
Posted: Mon Dec 23, 2024 6:59 am
Have you ever looked through your marketing campaigns and realized that you’ve already sent the same promotion to the same customer multiple times? This is one of the many examples of issues you can run into when there is duplicate data in your HubSpot, Salesforce, or Intercom accounts.
Duplicates are a serious problem for any business, regardless ukraine phone number format of size. A study by Experian showed that 94% of businesses suspect inaccuracies in their customer data. If these businesses have a large number of records in their database, they can be sure that their data is not 100% accurate.
However, most companies vastly underestimate the true magnitude of a duplicate data problem. Experts have found that duplicate rates of 10%-30% are not uncommon when a company does not take initiatives to ensure the quality of its data. One study found that up to 40% of prospect records contain inaccurate data .
Children’s Medical Center Dallas provided us with a great example of the hidden impact of duplicate data. The hospital worked with a third-party company to clean up a database that had a staggering 22% of duplicate data ! After implementing best practices and investing in solutions to help clean up its databases, the hospital was able to reduce its duplicate data rates to 0.2%.
These HubSpot and Salesforce duplicates create significant costs for these institutions, but taking care of this data has a much deeper importance than simple additional costs during a marketing campaign.
Your employees are spending more time trying to understand, edit, and work around this duplicate data. Your sales teams may be using inaccurate and outdated information on sales calls. Broader decisions within your organization are being made based on data that may be sending the wrong signals to influence your decisions.
Duplicates are a serious problem for any business, regardless ukraine phone number format of size. A study by Experian showed that 94% of businesses suspect inaccuracies in their customer data. If these businesses have a large number of records in their database, they can be sure that their data is not 100% accurate.
However, most companies vastly underestimate the true magnitude of a duplicate data problem. Experts have found that duplicate rates of 10%-30% are not uncommon when a company does not take initiatives to ensure the quality of its data. One study found that up to 40% of prospect records contain inaccurate data .
Children’s Medical Center Dallas provided us with a great example of the hidden impact of duplicate data. The hospital worked with a third-party company to clean up a database that had a staggering 22% of duplicate data ! After implementing best practices and investing in solutions to help clean up its databases, the hospital was able to reduce its duplicate data rates to 0.2%.
These HubSpot and Salesforce duplicates create significant costs for these institutions, but taking care of this data has a much deeper importance than simple additional costs during a marketing campaign.
Your employees are spending more time trying to understand, edit, and work around this duplicate data. Your sales teams may be using inaccurate and outdated information on sales calls. Broader decisions within your organization are being made based on data that may be sending the wrong signals to influence your decisions.