How Duplicate HubSpot Contacts Hurt Sales Teams
Posted: Mon Dec 23, 2024 7:00 am
Duplicate data also has significant implications for sales teams. Sales teams rely heavily on up-to-date, accurate customer data to shape conversations and inform their approach to prospects.
Inaccurate, outdated, and duplicate customer data not only causes your sales team to make mistakes, it also wastes time sifting through databases looking for the right records before every call. 37% of business email addresses change each year , and it’s important for businesses to be able to verify and update data that may change over time. Duplicate data creates a lack of trust in data among sales teams and also impacts marketing teams.
Lack of a single view of a customer
Not having a single view of a customer is a huge drag on sales ukrainian numbers phone rep productivity. Your sales reps don’t want to go into a sales call feeling like they don’t know all the data. No one wants to look unprepared.
If they know your CRM has a problem with duplicate HubSpot contacts, they’re going to go looking for the multiple records before engaging with a lead. That means in some cases, they’re going to spend at least twice as much time preparing before engaging with a lead. So, they’re going to engage with fewer leads and close fewer deals.
Your sales team needs a single customer view and trust in your data to perform their business obligations and work productively. A lack of a single view of a customer will impact every prospect they interact with.
Customers contacted several times
Having multiple duplicate prospect and customer records means that your sales team may have inadvertently contacted them multiple times unless they first identified the duplicate data. This reflects poorly on your business, can embarrass your sales reps, and ultimately threaten your brand reputation.
This brings us back to the importance of having a single view for each customer. This way, you’ll know when your prospects contacted them, what was discussed during the call, and what the next steps are that are essential to creating a seamless and compelling experience for prospects.
Reaching out to them repeatedly without the right context for those interactions could sabotage all your sales efforts and result in lost opportunities that are hard to measure.
Inaccurate, outdated, and duplicate customer data not only causes your sales team to make mistakes, it also wastes time sifting through databases looking for the right records before every call. 37% of business email addresses change each year , and it’s important for businesses to be able to verify and update data that may change over time. Duplicate data creates a lack of trust in data among sales teams and also impacts marketing teams.
Lack of a single view of a customer
Not having a single view of a customer is a huge drag on sales ukrainian numbers phone rep productivity. Your sales reps don’t want to go into a sales call feeling like they don’t know all the data. No one wants to look unprepared.
If they know your CRM has a problem with duplicate HubSpot contacts, they’re going to go looking for the multiple records before engaging with a lead. That means in some cases, they’re going to spend at least twice as much time preparing before engaging with a lead. So, they’re going to engage with fewer leads and close fewer deals.
Your sales team needs a single customer view and trust in your data to perform their business obligations and work productively. A lack of a single view of a customer will impact every prospect they interact with.
Customers contacted several times
Having multiple duplicate prospect and customer records means that your sales team may have inadvertently contacted them multiple times unless they first identified the duplicate data. This reflects poorly on your business, can embarrass your sales reps, and ultimately threaten your brand reputation.
This brings us back to the importance of having a single view for each customer. This way, you’ll know when your prospects contacted them, what was discussed during the call, and what the next steps are that are essential to creating a seamless and compelling experience for prospects.
Reaching out to them repeatedly without the right context for those interactions could sabotage all your sales efforts and result in lost opportunities that are hard to measure.