Inaccurate data used during sales calls
Posted: Mon Dec 23, 2024 7:00 am
The business problems caused by duplicates in your HubSpot contacts aren’t limited to contacting customers multiple times. Inaccurate data also negatively impacts your ability to convince and build relationships with sales reps.
If a prospect knows they've provided more information than the ukrainian phone number sales rep is able to cite, they'll feel frustrated and their opinion of your brand will erode over time.
Waste of time
Just like your marketing team, your sales reps don’t want to make these unnecessary mistakes on sales calls. They too have reputations to maintain and relationships to nurture.
Because of this, having too many duplicate records in your database can force your sales team to start searching for duplicates in your Salesforce database between every interaction with a prospect. They may also try to edit and fix data issues themselves by hand, which can lead to more data entry errors and productivity issues in the future for whoever has to manage those records down the road.
If a prospect knows they've provided more information than the ukrainian phone number sales rep is able to cite, they'll feel frustrated and their opinion of your brand will erode over time.
Waste of time
Just like your marketing team, your sales reps don’t want to make these unnecessary mistakes on sales calls. They too have reputations to maintain and relationships to nurture.
Because of this, having too many duplicate records in your database can force your sales team to start searching for duplicates in your Salesforce database between every interaction with a prospect. They may also try to edit and fix data issues themselves by hand, which can lead to more data entry errors and productivity issues in the future for whoever has to manage those records down the road.