Why HubSpot Duplicate Contacts are Hurting Your Marketing Team and Straining Your Budget
Posted: Mon Dec 23, 2024 7:01 am
Have you ever dug through your marketing campaigns to find that you sent the same promotion to the same customer multiple times? This is just one of the many examples of problems that duplicate data in your HubSpot, Salesforce, or Intercom account can cause.Duplicate data is a serious problem for companies of any size. A study by Experian showed that 94% of organizations suspect that their customer data might be inaccurate. If those companies have a decent number of records in their database, they can be certain that their data is not 100% accurate.
However, most companies vastly underestimate how big of a problem ukrainian telephone numbers duplicate data actually is. Experts have found that duplication rates as high as 10%-30% are not uncommon when a company has no initiatives in place to ensure the quality of their data. One study found that as many as 40% of lead records had bad data.
An excellent example of the hidden impact of duplicate data comes from Children’s Medical Center in Dallas. The company worked with a third-party firm to clean up a database that showed a staggering amount of duplicate data — 22%. After instituting best practices and investing in solutions to help them clean up their databases, the company was able to reduce their duplicate data rates down to 0.2%.
Those HubSpot and Salesforce duplicates have measurable costs for those companies, but the overall impact of dealing with that data runs much deeper than overspending on a marketing campaign.
Your employees spend more time trying to understand, edit, and work around that duplicate data. Your sales teams may use inaccurate information that isn’t up to date during sales calls. Your broader organizational decisions are being made using data that may be sending false signals that influence your decisions.
However, most companies vastly underestimate how big of a problem ukrainian telephone numbers duplicate data actually is. Experts have found that duplication rates as high as 10%-30% are not uncommon when a company has no initiatives in place to ensure the quality of their data. One study found that as many as 40% of lead records had bad data.
An excellent example of the hidden impact of duplicate data comes from Children’s Medical Center in Dallas. The company worked with a third-party firm to clean up a database that showed a staggering amount of duplicate data — 22%. After instituting best practices and investing in solutions to help them clean up their databases, the company was able to reduce their duplicate data rates down to 0.2%.
Those HubSpot and Salesforce duplicates have measurable costs for those companies, but the overall impact of dealing with that data runs much deeper than overspending on a marketing campaign.
Your employees spend more time trying to understand, edit, and work around that duplicate data. Your sales teams may use inaccurate information that isn’t up to date during sales calls. Your broader organizational decisions are being made using data that may be sending false signals that influence your decisions.