What is Duplicate Data, Exactly?

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One of the reasons why many companies underestimate the impact that duplicate data has on their organization is because they don’t fully understand what duplicate data actually is. Yes, there is the obvious example of duplicate data, where an exact copy of a record has been made within your marketing database.

Most duplicate data doesn’t come in the form of a carbon copy of an entire record. If it does, typically one of the two carbon copies will continue to be edited and added to by your marketing and sales teams, making one more up to date than the other. Still, the older record still exists and can confuse your teams and cause errors.

The most common form of duplicate data in a HubSpot or Salesforce united kingdom mobile number account is a partial duplicate. This is a record that contains some but not all of the data from another record. They may contain the same name, phone number, address, and other records but not all of the available information about a specific lead. These entries often occur from errors importing or moving data, human error during input, or customers and lead filling out forms more than once. Most of the duplicates in a given database will be partial duplicates.

Now let’s dive into the real-world examples of how duplicate data impacts your marketing and sales teams and the initiatives that they launch.

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How Duplicate HubSpot Contacts Can Hurt Marketing Teams
Duplicate HubSpot data is especially impactful for marketing teams. Marketing teams rely on their databases for nearly everything that they do. With personalization playing such a key role in modern digital marketing campaigns, it is so important that your marketing teams have confidence that their CRM data is up to date and accurate.

Companies that operate their marketing teams without reliable data quality assurance initiatives will find that duplicate data impacts their marketing teams in a number of ways: