Increased Marketing Costs
Posted: Mon Dec 23, 2024 7:09 am
Duplicate HubSpot data directly impacts your marketing budget. In CRM databases like HubSpot or Salesforce with high levels of duplicate data, you may be wasting 10%-20% of your overall budget on sending multiple messages to the same person. Not only is this a direct waste of your budget but it also impacts the perception of your brand with leads and customers, who may receive mixed signals from your marketing campaigns.
Poor marketing data costs businesses $611 billion per year. That doesn’t even take into account the costs associated with dealing with that data. To avoid sending multiple messages to the same person and ensure that united kingdom phone code your campaigns are using data from the right records, marketing employees spend a lot of time sifting through and editing data by-hand, often using Microsoft Excel, which can be time-consuming and cumbersome.
While investing in a solution like Insycle to deal with duplicate data does require an upfront investment, it saves your marketing operations teams money in the long run by reducing campaign size, database size, and saving your team the time of dealing with duplicate data in their campaigns.
Connect Insycle & HubSpot
Lost Productivity
Lost productivity may be the most impactful issue caused by duplicate data in marketing teams. To protect the reputation of the brand, your marketing team is forced to sift through data, use complicated Excel formulas, and edit records by hand that they aren’t otherwise able to pinpoint with those formulas.
Combing through a HubSpot database with thousands of records to find duplicates can take full days or weeks when done by hand. That’s a whole lot of time that your teams could have spent being more productive. Even then, fixing duplicate data by hand means that your database will never be fully clean. Some records will be missed.
Poor marketing data costs businesses $611 billion per year. That doesn’t even take into account the costs associated with dealing with that data. To avoid sending multiple messages to the same person and ensure that united kingdom phone code your campaigns are using data from the right records, marketing employees spend a lot of time sifting through and editing data by-hand, often using Microsoft Excel, which can be time-consuming and cumbersome.
While investing in a solution like Insycle to deal with duplicate data does require an upfront investment, it saves your marketing operations teams money in the long run by reducing campaign size, database size, and saving your team the time of dealing with duplicate data in their campaigns.
Connect Insycle & HubSpot
Lost Productivity
Lost productivity may be the most impactful issue caused by duplicate data in marketing teams. To protect the reputation of the brand, your marketing team is forced to sift through data, use complicated Excel formulas, and edit records by hand that they aren’t otherwise able to pinpoint with those formulas.
Combing through a HubSpot database with thousands of records to find duplicates can take full days or weeks when done by hand. That’s a whole lot of time that your teams could have spent being more productive. Even then, fixing duplicate data by hand means that your database will never be fully clean. Some records will be missed.