Types of email marketing campaigns
Posted: Wed Dec 04, 2024 3:47 am
Introduction to types of email marketing campaigns
There are different types of email marketing campaigns that differ depending on the objective they aim to achieve. At first, it may seem difficult to navigate through this multitude of options and choose the best type of campaign for your activity. That is why, at Emailchef, we want to help you make the best decision and prepare a successful email marketing campaign, suitable for each type of business. The advantages will be countless, starting with the fact that email marketing allows you to achieve a high return on your investment .
If you want to check out other specific tips on entrepreneurial strategies, we petroleum manufacturers email lists reading our articles on email marketing for ecommerce and for hotels and tourism and watching the video tutorials on our YouTube channel .
Read on to discover 7 types of email marketing campaigns or strategies that fit your company's different objectives.
What is email marketing?
First of all, let's briefly clarify the concept of email marketing. Email marketing is a type of direct marketing that allows you to contact your customers by establishing a relationship of trust.
Thanks to this preferred communication channel, you can send personalized emails so that your reader gets to know you and is motivated to buy your products. If you want to watch our video dedicated to what email marketing is, you can do so here .
What types of email marketing campaigns can we use as companies ? This is the question we want to answer in this article. Now, let's take a look at them.
Types of campaigns
Welcome email
First impressions are very important, and what better way to welcome a new contact than with an email. Many times, when a contact enters our database, they are not ready to become a client. Good nurturing work is crucial for their evolution, and the presentation is the first part of this process. Our recommendation is to make it personal and authentic, without emphasizing your product or service too much; the opportunity will come later.
Welcome emails offer a 50-60 percent open rate, and subscribers who read a welcome email read 40 percent more of the sender’s content in the following 6 months. For these reasons, welcome emails represent a very important type of email marketing campaign for growing your business.
Newsletter
If your goal is loyalty, a newsletter is ideal. Specifically, this loyalty can become a powerful tool for positioning your brand , generating traffic to your website and increasing your company's sales.
This type of email marketing campaign offers some very distinct characteristics: on the one hand, it has a fixed frequency that allows the user to know when to expect news from you. On the other hand, it contains effective and persuasive content that generates interest in the subscriber.
One very important thing is to set the frequency of sending. The best frequency of sending is in fact a subject of debate. The best option is to allow the user , during registration, to choose the frequency with which he wants to receive your newsletter . You can also decide to set the frequency of sending as a company (daily, weekly, biweekly or monthly), but it is always crucial to respect this schedule, as promised to subscribers.
There are different types of email marketing campaigns that differ depending on the objective they aim to achieve. At first, it may seem difficult to navigate through this multitude of options and choose the best type of campaign for your activity. That is why, at Emailchef, we want to help you make the best decision and prepare a successful email marketing campaign, suitable for each type of business. The advantages will be countless, starting with the fact that email marketing allows you to achieve a high return on your investment .
If you want to check out other specific tips on entrepreneurial strategies, we petroleum manufacturers email lists reading our articles on email marketing for ecommerce and for hotels and tourism and watching the video tutorials on our YouTube channel .
Read on to discover 7 types of email marketing campaigns or strategies that fit your company's different objectives.
What is email marketing?
First of all, let's briefly clarify the concept of email marketing. Email marketing is a type of direct marketing that allows you to contact your customers by establishing a relationship of trust.
Thanks to this preferred communication channel, you can send personalized emails so that your reader gets to know you and is motivated to buy your products. If you want to watch our video dedicated to what email marketing is, you can do so here .
What types of email marketing campaigns can we use as companies ? This is the question we want to answer in this article. Now, let's take a look at them.
Types of campaigns
Welcome email
First impressions are very important, and what better way to welcome a new contact than with an email. Many times, when a contact enters our database, they are not ready to become a client. Good nurturing work is crucial for their evolution, and the presentation is the first part of this process. Our recommendation is to make it personal and authentic, without emphasizing your product or service too much; the opportunity will come later.
Welcome emails offer a 50-60 percent open rate, and subscribers who read a welcome email read 40 percent more of the sender’s content in the following 6 months. For these reasons, welcome emails represent a very important type of email marketing campaign for growing your business.
Newsletter
If your goal is loyalty, a newsletter is ideal. Specifically, this loyalty can become a powerful tool for positioning your brand , generating traffic to your website and increasing your company's sales.
This type of email marketing campaign offers some very distinct characteristics: on the one hand, it has a fixed frequency that allows the user to know when to expect news from you. On the other hand, it contains effective and persuasive content that generates interest in the subscriber.
One very important thing is to set the frequency of sending. The best frequency of sending is in fact a subject of debate. The best option is to allow the user , during registration, to choose the frequency with which he wants to receive your newsletter . You can also decide to set the frequency of sending as a company (daily, weekly, biweekly or monthly), but it is always crucial to respect this schedule, as promised to subscribers.