How to put Marketing Automation

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According to a recent study by ModernComment, 90% of consumers look for opinions before buying a product. This means that the vast majority ask for advice or opinion before buying a product. Hence the importance of having as close a communication as possible.

In general, your consumers will seek advice from a friend or someone close to them. Someone they trust. And they will trust opinions that suit their tastes or preferences more. Who hasn't asked their Facebook friends for their opinion on the best mobile phone or the best restaurant?

But what if brands could offer these tips on a large scale? You could personalize your communications with your subscribers on a large scale, too.

In the end, what you need to achieve as a brand is to have the most personalized business owner database conversations possible with your customers at key decision moments, that is, you need to go from publishing ads to giving advice.

at the service of personalized conversations?
How to put Marketing Automation at the service of personalized conversations?

According to AdWeek , there are three basic steps to consider when implementing this strategy.

1.- Data
If you want to personalize your conversations with your customers, the first step you must take to get to know your audience is to analyze their behavior and segment. This means collecting data in as much detail as possible.

To obtain the information you need, you must turn to three complementary sources:

First-hand data . This is data you collect directly from your users, for example, through your website analytics. This will be a very valuable source for you that will help you optimize communication with your subscribers.
Data from other companies. This way of obtaining data simply consists of purchasing it from another company. For example, to be able to analyze the same audience as a whole.
Third-party data . This is data that has been collected by a third-party provider from a variety of sources. You can also purchase it for a fee.
This way, you will be able to identify key audiences and their preferences and optimize communication with your subscribers.

2.- Means of contact
At this point, you need to analyze when your subscribers are most receptive to receiving the information you want to send them and what are the appropriate means of contact for each audience. In other words, what medium you should use to connect with them.

You need to create a different strategy for each touchpoint and for your audience. Create a series of contact methods that move your users through the conversion funnel.

3.- Use colloquial language
If you want your marketing automation efforts to really reach your audience, you'll need to use relatable language. You want to reach your customer in the most relatable way possible. Remember, they probably don't want to talk to a robot.