Pardot is Renamed Marketing Cloud Account Engagement

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The name ‘Pardot' will soon be no more - Pardot is changing its name to Marketing Cloud Account Engagement. Find out what this means for you and your team using the platform.


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Tom Ryan

2 mins


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It's official, Salesforce is scrapping the name ‘Pardot' and renaming the platform ‘Marketing Cloud Account Engagement'. This is a big change and quite an emotional one for the Pardot community who have forever denmark phone number example felt like the fringe marketing automation-ers who own the platform with the weird product name (it means to sell’ in Latvian). Yes, you do pronounce the t’.

But why the change?

More often than not, change is good, and I think this one will be particularly beneficial for Pardot users. In this blog I’ll explain more about why I think this is a good move for Salesforce, and what it means for you and your team using the platform.

List of name changes
Here's a list of what is before and what is now:

Salesforce CDP is now Marketing Cloud Customer Data Platform
Interaction Studio is now Marketing Cloud Personalization
Email Studio, Mobile Studio, Advertising Studio and Journey Builder as a package (basically what ExactTarget was) is being referred to as Marketing Cloud Engagement
Datorama is now Intelligence
And of course, Pardot is now Marketing Cloud Account Engagement
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Why change the name of Pardot?
Moving forward, there will be little room for pronunciation errors as Pardot is no more. Marketing Cloud Account Engagement is the new name and I already want to just call it MCAE or MarCloud Account Engagement.

For years, Salesforce has been planning how to best position Pardot and often found themselves having to explain why it doesn’t directly compete with Marketing Cloud, which will be renamed ‘Marketing Cloud Engagement'. Often, the two have been siloed into B2B and B2C platforms, but this differentiation isn't clear-cut, with businesses choosing to use the platform most suited to the length and complexity of their sales cycle, rather than having a business or consumer audience.

Salesforce is the first to acknowledge that the vocabulary and names used for the various products they've acquired over the years have led to confusion amongst users.

It’s now clear that Pardot will be brought under the Marketing Cloud’ umbrella as part of the brand's “new Marketing Cloud vision and vocabulary“. As Salesforce puts it:

The new names are aligned with our strategy to continually integrate Marketing Cloud into one unified platform with a data-first strategy around your customers.