There are a lot of possible answers to that question, but to keep things simple, we’ve provided a few simple tips below on how to use multiple pipelines in a B2B sales organization.
1. Segment leads into different pipelines
One of the first ways to manage multiple pipelines at once is to segment your leads into different groups based on which pipeline they’re in. If you offer two different products and use a different pipeline for each, don’t track clients for both of those products together.
This is a particularly useful tip if you have a CRM. Many B2B kuwait mobile number list pdf CRMs allow you to segment prospects into different groups, and you can use that feature to divide up your pipelines in addition to dividing the different stages of the sales funnel.
Another tip for using multiple pipelines at once is to measure them against one another to improve your marketing analytics. Let’s say you sell two products. The products are similar and both have similar audiences, but even so, you use two separate pipelines for them.
In this situation, you might consider comparing the results of one pipeline against those from the other. Maybe you notice that one pipeline is seeing far more success than the other, and it so happens that the successful one is using a marketing tactic you implemented recently.
You could then test out that marketing tactic in the other pipeline too, possibly emulating the success of the first pipeline in the process.
3. Structure different pipelines differently
Thirdly, you may want to consider structuring your different pipelines in different ways. What do we mean by that? Basically, when you look at a sales pipeline, it’s typically divided up into different stages. For example, a pipeline might include the following stages:
Qualification
Interaction
Proposal
Sale
However, different products, services, or audiences may lead to different structures. Some types of sales may skip one or more stages listed above, while others may add additional stages in between. Still others may replace a particular stage with something different.
2. Compare different pipelines to improve your sales
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