Take advantage of Pardot landing pages
Posted: Mon Dec 23, 2024 9:41 am
In case you didn’t know already, Pardot has a connector with EventBrite. If Eventbrite is already part of your organisation’s event marketing toolset, then it makes sense to take advantage of this connector.
Any information relating to an invitee’s RSVP status as well as any engagement they have had with an event connected with Eventbrite is added to their record in Pardot. This information is also synced to Salesforce.
How does this help?
Having the ability to capture this information in Pardot gives dominican republic country code you insight into an invitee’s level of interest in an event and how engaged they are. The more engaged an attendee, the more likely they are to take meaningful action such as volunteer, donate, or promote your cause.
It’s also useful when reporting and analysing how to approach your next event as you’ll have a better indication of the types of prospects to invite and how to engage with them.
2. Use Pardot to turn prospects into event registrants
Quantity doesn’t equate to quality - you can cast the net wide with big invite numbers, but don’t expect big results. It’s important to put the groundwork in first and uncover which of your current database are most engaged with your organisation.
The easiest way to determine a list of prospects that are likely to register for your event is through grading and scoring. Those with a higher prospect score are more likely to have a vested interest in your cause, and are more likely to register to attend.
If you don’t have enough high-scoring leads in Pardot, then you’ll need to engage in some strategic nurture activity. Lead nurture is all about building a relationship with your prospects to help increase their level of interest and loyalty to your organisation.
For those not using a third-party tool such as Eventbrite, Pardot landing pages can be flexible, versatile and easy to use. When creating a landing page to capture event sign-ups, be sure to include a prominent call to action (CTA) to encourage action.
In some cases, depending on whether the event is free or ticketed, or if your event requires a large chunk of the audience’s time or effort, it can be useful to have more than one CTA.
For example, consider the types of people you may get coming to your event registration page - your known prospect audience may already know enough about your organisation and feel comfortable signing up straight away, whereas first-time visitors may require more information and time to consider.
In this instance, your landing page could house two CTAs: one to encourage leads to register straight away, and a second CTA to encourage interested but hesitant leads to sign up for more information before making a decision (here, they can be added to a nurture journey - more on this below).
If you’re looking to capture leads at an event - say an exhibition or public forum - you can also utilise landing pages for email sign-ups promoted on mobile devices at a stand or booth, to collect information from interested attendees that are passing by.
4. Use nurture campaigns to kee
Any information relating to an invitee’s RSVP status as well as any engagement they have had with an event connected with Eventbrite is added to their record in Pardot. This information is also synced to Salesforce.
How does this help?
Having the ability to capture this information in Pardot gives dominican republic country code you insight into an invitee’s level of interest in an event and how engaged they are. The more engaged an attendee, the more likely they are to take meaningful action such as volunteer, donate, or promote your cause.
It’s also useful when reporting and analysing how to approach your next event as you’ll have a better indication of the types of prospects to invite and how to engage with them.
2. Use Pardot to turn prospects into event registrants
Quantity doesn’t equate to quality - you can cast the net wide with big invite numbers, but don’t expect big results. It’s important to put the groundwork in first and uncover which of your current database are most engaged with your organisation.
The easiest way to determine a list of prospects that are likely to register for your event is through grading and scoring. Those with a higher prospect score are more likely to have a vested interest in your cause, and are more likely to register to attend.
If you don’t have enough high-scoring leads in Pardot, then you’ll need to engage in some strategic nurture activity. Lead nurture is all about building a relationship with your prospects to help increase their level of interest and loyalty to your organisation.
For those not using a third-party tool such as Eventbrite, Pardot landing pages can be flexible, versatile and easy to use. When creating a landing page to capture event sign-ups, be sure to include a prominent call to action (CTA) to encourage action.
In some cases, depending on whether the event is free or ticketed, or if your event requires a large chunk of the audience’s time or effort, it can be useful to have more than one CTA.
For example, consider the types of people you may get coming to your event registration page - your known prospect audience may already know enough about your organisation and feel comfortable signing up straight away, whereas first-time visitors may require more information and time to consider.
In this instance, your landing page could house two CTAs: one to encourage leads to register straight away, and a second CTA to encourage interested but hesitant leads to sign up for more information before making a decision (here, they can be added to a nurture journey - more on this below).
If you’re looking to capture leads at an event - say an exhibition or public forum - you can also utilise landing pages for email sign-ups promoted on mobile devices at a stand or booth, to collect information from interested attendees that are passing by.
4. Use nurture campaigns to kee