The Expert’s Guide to Pardot Email Marketing [EBOOK]

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Great Pardot email marketing takes a lot of thought, effort and strategy. To make your life that little bit easier, we’ve put together an entire ebook that outlines the process to follow for great Pardot email marketing.


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Chloe Prowse

1 min


3D eBook cover with text Pardot Email Marketing Best PracticesFree ResourceDownload now
This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.

When it comes to Pardot email marketing, there's a list of things you need to consider before you even begin to create an email - what type of email are you sending? Who are you sending it to? How does it fit into dominican republic dialing code your email marketing strategy? These are just a few of the many important questions to think about.

Only once you’re clear on the type of email you’re sending and whether it’s a transactional (also known as operational in Pardot terminology) or marketing communication; who your audience is and your segmentation approach; the objective of your email and so on, can you then work on your email builds and the technical side of email marketing.

Then, when it comes to the actual setup, you’ll need to consider things like the components of your email, what to include in the email body copy, design best practice, GDPR compliance, automation settings, and email testing.



Download the Expert's Guide to Great Pardot Email Marketing

When it’s all good to go and you’ve sent your email campaign out, it’s time to report on performance, analytics, and ensure you’re correctly managing your prospects.

In short, great Pardot email marketing takes a lot of thought, effort, and strategy.

So, to make life just that little bit easier for marketers using Pardot, we’ve put together an entire ebook that outlines the process to follow for great email marketing. Written by our own in-house Pardot experts, it’s full of tips and tricks that will save you time and help get better results.