13 essential tools for b2b lead generation
Posted: Tue Dec 24, 2024 5:25 am
Having a good lead generation toolkit is the phone number library foundation of a successful digital strategy.
In both industry and construction, 73% of companies make lead generation their top marketing priority*, and this for two main reasons:
The online lead generation strategy is more profitable and less expensive than a traditional prospecting action.
It is also a way to meet the new expectations of the modern buyer who seeks to resolve his needs alone via Google searches.
Before sharing the lead generation toolbox that we use ourselves at Force Plus, let's review the three pillar steps of the method.
Attract qualified visitors to the site,
Collect their contact details to convert them into leads,
Bring them to maturity to entrust them to sales and convert them into customers.
The lead generation toolkit you'll find here can help you at every step.
Here we are in the first stage of the funnel: the objective is to attract as many qualified visitors as possible.
To do this, you will need to:
Create high value-added content,
Do natural referencing,
Use social networks.
Tools to help create content and SEO to generate leads
Ubersuggest : This tool suggests keywords and gives you an estimate of monthly search volume. Undersuggest has features that are similar to SEMrush, but its price is (much) lower:
From €29/month for Ubersuggest
Against a first price of €99.95 for SEMrush
Answer the Public : Lacking inspiration With Answer the public, you have visibility of the questions that Internet users are asking. This gives you material to introduce your subject and even build your plan.
The free version is very satisfactory and sufficient in most cases.
Yourtext.guru : Now that you know which keywords to position yourself on, Yourtext.guru helps you optimize SEO content, write effectively. You can also evaluate your text to achieve the best possible semantic scores and outperform the competition.
Although this tool is very efficient, it still requires a certain budget: from 99 euros/month.
YoastSEO : This WordPress plugin is one of the most downloaded. It allows you to optimize your SEO, gives you a score, and gives you tips to improve the rating.
The free version is satisfactory and sufficient for most cases.
Antidote : Antidote is one of the best French spelling and grammar checkers. You can correct your articles from €59 / year.
MerciApp : This is once again a French proofreader. There is a Chrome or Firefox extension that saves a lot of time and the free version is more than sufficient.
In both industry and construction, 73% of companies make lead generation their top marketing priority*, and this for two main reasons:
The online lead generation strategy is more profitable and less expensive than a traditional prospecting action.
It is also a way to meet the new expectations of the modern buyer who seeks to resolve his needs alone via Google searches.
Before sharing the lead generation toolbox that we use ourselves at Force Plus, let's review the three pillar steps of the method.
Attract qualified visitors to the site,
Collect their contact details to convert them into leads,
Bring them to maturity to entrust them to sales and convert them into customers.
The lead generation toolkit you'll find here can help you at every step.
Here we are in the first stage of the funnel: the objective is to attract as many qualified visitors as possible.
To do this, you will need to:
Create high value-added content,
Do natural referencing,
Use social networks.
Tools to help create content and SEO to generate leads
Ubersuggest : This tool suggests keywords and gives you an estimate of monthly search volume. Undersuggest has features that are similar to SEMrush, but its price is (much) lower:
From €29/month for Ubersuggest
Against a first price of €99.95 for SEMrush
Answer the Public : Lacking inspiration With Answer the public, you have visibility of the questions that Internet users are asking. This gives you material to introduce your subject and even build your plan.
The free version is very satisfactory and sufficient in most cases.
Yourtext.guru : Now that you know which keywords to position yourself on, Yourtext.guru helps you optimize SEO content, write effectively. You can also evaluate your text to achieve the best possible semantic scores and outperform the competition.
Although this tool is very efficient, it still requires a certain budget: from 99 euros/month.
YoastSEO : This WordPress plugin is one of the most downloaded. It allows you to optimize your SEO, gives you a score, and gives you tips to improve the rating.
The free version is satisfactory and sufficient for most cases.
Antidote : Antidote is one of the best French spelling and grammar checkers. You can correct your articles from €59 / year.
MerciApp : This is once again a French proofreader. There is a Chrome or Firefox extension that saves a lot of time and the free version is more than sufficient.