Let's go! The purchasing cycle or buyer journey is the process that a user goes through before making the purchase decision and making it. This purchasing process has always been saudi arabia telegram data represented by a funnel . However, last year, Hubspot introduced a new model to represent the Buyer Journey. Below you can see the two models. According to the funnel vision , the wide part of the funnel contains all those users interested in purchasing the product .

The narrowest part contains those who end up purchasing the product . funnel-to-flywheel-spanish-title Therefore, the idea or purpose is to discover the phases that the consumer goes through, such as: Get to know the product (generate interest) Consider whether you need it or not Make the decision Why do I need to know the purchasing cycle? Knowing your users' purchasing cycle is essential to focus your marketing strategies .