Personalize and segment your communications

[asikurrahman]

To identify your content you also need to take into account the peculiarities of each platform and remember that what works well on Instagram will not work well on LinkedIn, etc.

You’ll also want to think about which users would benefit most from seeing an ad on each platform. For example, consider whether an individual has purchased from you in the past, as they may not need to see another ad to buy again. They may also need to receive certain cross-selling offers at a specific time of year (Christmas being one).

As a third step, you need to create ad hoc communications for each platform and this requires that you know your audience well in order to provide them with relevant messages and relevant content .

Facebook and LinkedIn, for example, have audiences brazil telegram data that manifest different needs, so you will have to be good at developing different creatives. On Pinterest and Instagram what matters most is the visual aspect of your content, while on YouTube you could publish videos less than 15 seconds, but they must be substantial and quickly capture people's attention.

4. Use the right tools for consistent communication
Fourthly, it is crucial that all channels used by marketers work together in synergy, perhaps supported by the implementation of marketing automation strategies and the use of a CRM platform.

Because, it is not enough to use LinkedIn, Facebook, email, website and blog individually, but they must work in synergy to attract and convert business . As consumers move easily between these tools, strategy and analysis must adapt to this cross-channel dynamism .

An integrated system might include, for example, using a central inbox to track customer communications across all channels, a comprehensive marketing management platform to coordinate publishing and analytics activities, and a CRM to track customer interactions and engagement.

A very interesting solution to integrate the different communication and content distribution channels is definitely HubSpot CRM .

This CRM and marketing automation platform helps you easily work on your website, blog, social media and email marketing all in one. It also allows you to track and analyze data, then use it to optimize the conversion rate of your marketing campaigns .