Effective Mobile Marketing Tactics for 2024
Posted: Wed Dec 04, 2024 4:05 am
New CTA [] Differences between digital advertising and mass advertising Digital Advertising Mass Advertising the purpose Increase awareness and promote purchases Increase awareness Reach few many Targeting easy difficult Advertising Costs cheap expensive Time until advertisement is posted early slow Measurement short long Advertisement Fix Yes No Digital advertising accounts for 60% of advertising expenditures, but what makes it better than mass advertising? The differences between digital advertising and mass advertising can be summarized as shown in the figure above. Here, we will explain the differences between digital advertising and mass advertising .
. Purpose The first is the purpose of the advertisement. Mass advertising swaziland email list 150000 contact leads can reach a wide range of people, regardless of age or gender. Because the cost of mass media advertising is high, it gives the impression that "companies that advertise on TV or in newspapers are large and trustworthy." For this reason, mass advertising is used to increase awareness when "you want the general public to know about your company or product." On the other hand, digital advertising allows you to deliver ads to a more targeted audience.
Users who search on Google or Yahoo! have the search intent of "wanting to buy a product" or "wanting to solve a problem," so delivering ads to these people can encourage them to buy your products. In other words, it is used for a variety of purposes, including increasing awareness, promoting purchases, and increasing repeat rates. . Flexibility The second is flexibility. Mass advertising cannot be replaced once it has been distributed. For example, if you make a typo in a newspaper ad, it cannot be replaced.
. Purpose The first is the purpose of the advertisement. Mass advertising swaziland email list 150000 contact leads can reach a wide range of people, regardless of age or gender. Because the cost of mass media advertising is high, it gives the impression that "companies that advertise on TV or in newspapers are large and trustworthy." For this reason, mass advertising is used to increase awareness when "you want the general public to know about your company or product." On the other hand, digital advertising allows you to deliver ads to a more targeted audience.
Users who search on Google or Yahoo! have the search intent of "wanting to buy a product" or "wanting to solve a problem," so delivering ads to these people can encourage them to buy your products. In other words, it is used for a variety of purposes, including increasing awareness, promoting purchases, and increasing repeat rates. . Flexibility The second is flexibility. Mass advertising cannot be replaced once it has been distributed. For example, if you make a typo in a newspaper ad, it cannot be replaced.