What is a conversion funnel?
Posted: Thu Dec 26, 2024 6:32 am
A conversion funnel is a map of the buyer’s journey from awareness to conversion to nurturing. The funnel is a metaphor for the incremental reduction in the number of potential customers as they move through the conversion journey.
The funnel illustrates that the iran mobile phone numbers database number of people who visit your website is greater than the number who interact with your brand and become customers .
Additionally, the funnel reflects that people who encounter your business have different levels of understanding of your company. At the top of the funnel, you have people who have never encountered your business before. At the bottom of the funnel, you have your superfans.
Activities at the top of your marketing funnel focus on building brand awareness among your target audience. Marketing activities highlight your products and services, demonstrate your professional competence, and build trust.
People at the top of your funnel aren't ready to buy yet—they're just getting to know you.
Middle-of-funnel marketing activities focus on turning your general audience into leads and nurturing them toward conversion. Content strategies highlight the benefits of your products and services while differentiating your brand from the competition.
The funnel illustrates that the iran mobile phone numbers database number of people who visit your website is greater than the number who interact with your brand and become customers .
Additionally, the funnel reflects that people who encounter your business have different levels of understanding of your company. At the top of the funnel, you have people who have never encountered your business before. At the bottom of the funnel, you have your superfans.
Activities at the top of your marketing funnel focus on building brand awareness among your target audience. Marketing activities highlight your products and services, demonstrate your professional competence, and build trust.
People at the top of your funnel aren't ready to buy yet—they're just getting to know you.
Middle-of-funnel marketing activities focus on turning your general audience into leads and nurturing them toward conversion. Content strategies highlight the benefits of your products and services while differentiating your brand from the competition.