The impact of social media on Spanish purchases
Posted: Thu Dec 26, 2024 9:18 am
Social media, for its part, has become a part of the daily lives of consumers in the Silver Economy in Spain who are looking for entertainment and inspiration. This is how it has become a new and influential advertising channel that advertises numerous products to an increasingly wide audience.
According to the study presented by idealo.es , Instagram is the social network most used by Spaniards on a daily basis (61%), followed by YouTube (54%) and Facebook In an alternative exit mobile phone numbers database version of “Dry January,” a challenge where people deliberately give up alcohol, the New York-based company promotes a healthier lifestyle and encourages people to be less dependent on digital distractions, highlighting that the benefits of digital detoxing include less stress, more focus and more free (48%). As for TikTok , the social network maintains its constant growth, surpassing x (formerly Twitter) with 35% of daily users compared to X's 28%.
"These results not only reflect the growing preference of Spaniards for e-commerce, which has continued in recent years despite economic uncertainty, but also offer an insight into their online consumption habits and preferences. These data are significant for companies and retailers seeking to adapt and offer a more satisfactory and personalized shopping experience to their customers," says Kike Aganzo, head of communications at idealo.es.
According to the study presented by idealo.es , Instagram is the social network most used by Spaniards on a daily basis (61%), followed by YouTube (54%) and Facebook In an alternative exit mobile phone numbers database version of “Dry January,” a challenge where people deliberately give up alcohol, the New York-based company promotes a healthier lifestyle and encourages people to be less dependent on digital distractions, highlighting that the benefits of digital detoxing include less stress, more focus and more free (48%). As for TikTok , the social network maintains its constant growth, surpassing x (formerly Twitter) with 35% of daily users compared to X's 28%.
"These results not only reflect the growing preference of Spaniards for e-commerce, which has continued in recent years despite economic uncertainty, but also offer an insight into their online consumption habits and preferences. These data are significant for companies and retailers seeking to adapt and offer a more satisfactory and personalized shopping experience to their customers," says Kike Aganzo, head of communications at idealo.es.