These are the main forecasts for the 2023 Christmas campaign
Posted: Thu Dec 26, 2024 10:00 am
Digital sales growth plateaus : Salesforce forecasts global digital sales will grow 4% year-over-year to $1.19 trillion.
AI is engaging consumers and driving their spending: 17% of shoppers say they have already used generative AI to inspire their purchases . In this case, retailers will need to improve their list of real mobile phone numbers database capabilities in both predictive and generative AI in order to improve operational efficiency and personalize shopping experiences, getting the most benefit from AI.
Discounts will come early this year: One of the biggest concerns for consumers is prices, as inflation has caused prices for products and services to skyrocket. As a result, an avalanche of promotions and discounts is expected to take place from October onwards , lasting until Christmas. In addition, overall discounts are expected to increase by 19% in October and reach a maximum of 29% during Black Friday and the days following.
Finally, Salesforce explains that 25% of all Christmas digital sales are also expected to take place during the week following Black Friday.
Retailers will take a closer look at returns : According to 88% of retailers, they will tighten their returns policies before Christmas. This will also mean that the start of Christmas sales will slow down.
AI is engaging consumers and driving their spending: 17% of shoppers say they have already used generative AI to inspire their purchases . In this case, retailers will need to improve their list of real mobile phone numbers database capabilities in both predictive and generative AI in order to improve operational efficiency and personalize shopping experiences, getting the most benefit from AI.
Discounts will come early this year: One of the biggest concerns for consumers is prices, as inflation has caused prices for products and services to skyrocket. As a result, an avalanche of promotions and discounts is expected to take place from October onwards , lasting until Christmas. In addition, overall discounts are expected to increase by 19% in October and reach a maximum of 29% during Black Friday and the days following.
Finally, Salesforce explains that 25% of all Christmas digital sales are also expected to take place during the week following Black Friday.
Retailers will take a closer look at returns : According to 88% of retailers, they will tighten their returns policies before Christmas. This will also mean that the start of Christmas sales will slow down.