social networks drive to store Christmas

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This technique is at the heart of the development of brands in the digital age. Indeed, 3 out of 4 consumers say they prefer to finalize their purchases in store after researching online 1 . It is therefore very important to develop a drive-to-store strategy and concrete actions in order to be part of this trend, especially as the end-of-year holidays approach , which are a vector for conversions.

Many companies have already understood this, since georgia phone number library drive-to-store represents 66% of French retail advertising budgets 2 . But then, how do you prepare for Christmas? In this article, we give you different ideas for actions to implement!



1. Use social media to encourage customers to visit stores
2. Run direct marketing campaigns to generate in-store traffic for Christmas
3. Invest in geolocalized advertising to improve your drive-to-store during the holidays
4. Organize an event around the end-of-year celebrations
Conclusion



Using social media to encourage customers to visit stores
First of all, the first action to put in place is to use social networks , we call it social-to-store . It is the same as drive-to-store, but it only takes into account actions put in place on social platforms like Instagram, Facebook, LinkedIn, Tiktok, X (formerly Twitter), etc.

We recommend that you communicate about what you are putting in place in store to attract your online community to your physical point of sale . This can be done, for example, through a special promotion: you can focus on a seasonal or short-term promotion, in order to highlight a product and redirect to the purchase in physical store. You can also announce an event and tease its launch a few days or weeks in advance. With daily countdowns, by revealing clues about the D-day as you go, you will keep your subscribers, customers or prospects in suspense, and arouse the desire to participate in your event. In this way, you will encourage traffic in your points of sale.