How to create a feed for Yandex Direct
Posted: Sat Dec 28, 2024 4:56 am
There are two ways: manual and automatic.
It is possible to write a feed manually if you have few products or services (up to 30-50). This amount is feasible to collect and write yourself. But in this case, you will have to change the file every time if availability or price changes.
Automatically, everything is much simpler: install a plugin in the CMS that uploads data in the required format. There are quite a lot of them for any content management systems, from different developers. In the plugin, you can set up automatic updating of product data via a feed, which will immediately go to creatives. Find this information in the help of your CMS.
How to fill out a product feed
As an example, we will show the Yandex Direct account.
This advertising system requires that the feed format matches how does botim work? the type of business. Yandex Help has a compliance table that it is advisable to check before uploading data. Yandex Direct feed requirements must be met, otherwise your ad will be rejected.
which feed to choose for business
Table of file format correspondence to business type. Source: Yandex Help
How to work with a table
In the middle column, find your business type. On the right is a specification of the company's activities. Check if this matches you. On the left is the format in which the Yandex Direct product feed should be recorded. Please note: you can use files created for Google Ads, the Google Shopping aggregator, Auto.ru, and Yandex services.
Download data from the CMS in the required format via the feed generator plugin for Yandex Direct (find it in the CMS tools) or write the file manually.
Check the length of the names that will become headings. Yandex Direct allows up to 56 characters in the first heading and up to 65 in the additional one. If the names in the feed are longer, the system will not create an ad.
Write the main characteristics of the product at the beginning of the title – that’s where they will definitely be seen and read.
Follow Yandex Direct requirements for element attributes. If you fill in the tags or table columns incorrectly, the system will create the same “mixed up” creative, which is unlikely to make anyone buy the product. For some types of businesses, such as hotels, a sample feed for Yandex Direct is available in the help .
Specify key phrases. For example, users can call the same thing a sweatshirt, a long sleeve, a jumper, a blouse. Research the frequency of queries and their popularity among the target audience. They should be used at least in the name of the product in the catalog (if the feed is written manually - the title, name tags). It is also advisable to enter in the description, offer - those sections where you name and describe your offer.
It is possible to write a feed manually if you have few products or services (up to 30-50). This amount is feasible to collect and write yourself. But in this case, you will have to change the file every time if availability or price changes.
Automatically, everything is much simpler: install a plugin in the CMS that uploads data in the required format. There are quite a lot of them for any content management systems, from different developers. In the plugin, you can set up automatic updating of product data via a feed, which will immediately go to creatives. Find this information in the help of your CMS.
How to fill out a product feed
As an example, we will show the Yandex Direct account.
This advertising system requires that the feed format matches how does botim work? the type of business. Yandex Help has a compliance table that it is advisable to check before uploading data. Yandex Direct feed requirements must be met, otherwise your ad will be rejected.
which feed to choose for business
Table of file format correspondence to business type. Source: Yandex Help
How to work with a table
In the middle column, find your business type. On the right is a specification of the company's activities. Check if this matches you. On the left is the format in which the Yandex Direct product feed should be recorded. Please note: you can use files created for Google Ads, the Google Shopping aggregator, Auto.ru, and Yandex services.
Download data from the CMS in the required format via the feed generator plugin for Yandex Direct (find it in the CMS tools) or write the file manually.
Check the length of the names that will become headings. Yandex Direct allows up to 56 characters in the first heading and up to 65 in the additional one. If the names in the feed are longer, the system will not create an ad.
Write the main characteristics of the product at the beginning of the title – that’s where they will definitely be seen and read.
Follow Yandex Direct requirements for element attributes. If you fill in the tags or table columns incorrectly, the system will create the same “mixed up” creative, which is unlikely to make anyone buy the product. For some types of businesses, such as hotels, a sample feed for Yandex Direct is available in the help .
Specify key phrases. For example, users can call the same thing a sweatshirt, a long sleeve, a jumper, a blouse. Research the frequency of queries and their popularity among the target audience. They should be used at least in the name of the product in the catalog (if the feed is written manually - the title, name tags). It is also advisable to enter in the description, offer - those sections where you name and describe your offer.