Post boost vs local advertising: what are the differences?

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With the boom in social media, local visibility on social networks has become essential to develop your social to store and therefore your turnover. As proof, 55% of online advertising investments generate in-store sales 1 and 72% of companies have increased their turnover and in-store traffic thanks to social networks 2 .

There are different ways to communicate on social networks. Today we are going to focus on sponsored communications and more specifically on the differences between post boosts and local advertising . Follow the guide, we will explain everything to you!


1. What is a post boost?
2. What is local advertising?
3. The advantages of local advertising over post boosts
Conclusion


What is a post boost?

1. What is a post boost?
A post boost is simply the highlighting of one of your existing namibia mobile phone number list publications . This allows you to increase the visibility of one of your posts and therefore increase interactions with your community. Since it involves highlighting one of your publications, the format remains that of a post from your news feed.

Note that the average engagement rate of a Facebook post is 3.91% 3. Thanks to the post boost, you increase your local visibility and encourage interactions .

When you boost a post, you can choose the broadcast audience between 3 targets: the audience of a previous ad, your followers or the news feed of your fans' friends.

Want to try out post boosts? Here are the steps to follow to boost a post:

Open your Facebook page and choose the post you want to boost.
Click the button at the bottom right of your post “ Boost publication ”.
Choose the CTA you want to highlight: send a message, book, learn more, buy, register etc.
Determine your audience .
Complete the budget and duration of the boost.
Click on “Boost”.
And there you have it! You can also use post boosts directly on your Instagram page using a similar procedure .



Example of post boost

Facebook post boost example




2. What is local advertising?
Unlike a post boost, a local digital ad is a real geolocalized ad created with the aim of provoking a reaction in a consumer. It offers local content in particular to generate traffic at points of sale .

Local advertising comes in different formats to repeatedly reach your target audience. Images, videos, carousels, slideshows, complement each other to encourage conversion . It can be broadcast in different locations such as in the news feed or in stories.

Did you know that 49% of consumers aged 18 to 29 say they have made a purchase after seeing an ad on social media 4 ? Digital advertising therefore has a direct impact on your drive to store .

But then how do you create a local advertisement on social networks? Simply by following these steps:

Open your Facebook page and go to the ads manager by clicking on “create ads” (in the drop-down menu at the top right).
Determine the goal of your ad . To drive customers to the store, choose “conversion” and then “point-of-sale visits.”
Target your audience : determine, for example, a distribution within a 10 km radius around your points of sale.
Complete your budget and release schedule .
Choose the format : image, videos, carousel, etc.
Create the content of your advertisement : complete the images, the text, the call to action or even the hook.
Validate.


Local advertising and post boost

3. The advantages of local advertising over post boosts
Local digital advertising has several advantages over post boosts.

First of all, it allows you to define a precise objective . By setting up your local digital campaign as close as possible to your marketing strategy, you achieve your objectives more easily. Local advertising also offers you better targeting of your customers. Thanks to precise and detailed segmentation, you have access to a qualified audience .

The structure of the ads is also an advantage. The formats are attractive, stand out from simple posts. This encourages conversion ! Did you know that 68% of smartphone users have used the “Get Directions” or “Click to Call” options in local mobile ads 5 ?

Finally, local advertising on social networks allows you to use Dynamic Creative Optimization (DCO) techniques . Thanks to its algorithm, DCO offers consumers the best versions of your ads based on their location and visual preferences. By constantly adapting to the results indicators, the ROI of your local advertising is maximized!

Post boosts can therefore be configured more quickly, but local advertising allows for a better return on investment!



Differences between local advertising and post boosting

Conclusion
Using a post boost allows you to easily increase the interactions and visibility of one of your posts. All you need to do is follow a few simple steps.

Creating a local ad requires more configuration but generates a better return on investment thanks to its many advantages. Qualified audience, conversions, marketing strategy, DCO, etc. Local digital advertising allows you to meet your objectives and generate traffic at the point of sale.

To save time and increase your performance, you can rely on a local marketing platform to set up your geolocalized advertising campaigns . The Digitaleo teams will be happy to present the features of their platform to easily set up and customize your local ads across your network.