11 SMS marketing statistics that impress
Posted: Sat Dec 28, 2024 7:15 am
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Article updated 3 years ago by NewsMDirector
11 SMS marketing statistics that impress
Statistics in marketing are a basic element to understand how the market works, the importance of one action or another and to know how to direct the effort towards the necessary point. SMS marketing statistics illustrate that the interest in this means of communication is high , and that its degree of effectiveness continues to be significant.
Here are 11 SMS marketing statistics that will impress you:
TABLE OF CONTENTS
1.- SMS marketing statistics 6.8 billion mobile users
2.- Maximum 2 messages per month
3.- Interest in SMS
4.- Sales increase
5.- 90% see a subscription as advantageous
6.- SPAM is hardly produced
7.- Internet on mobile
8.- Instant reading
9.- High opening ratio
10.- 2.12 trillion messages sent each year
11.- Disappearance of the landline telephone
1.- SMS marketing statistics: 6.8 billion mobile users
One of the great advantages of SMS marketing is that it has a huge reach. colombia whatsapp number data The huge number of users with mobile devices means that everyone can be open to receiving messages. 6.8 billion people in the world have a mobile phone, while 4.2 billion have a toothbrush .
2.- Maximum 2 messages per month
83% of users say they want to receive a maximum of 2 text messages per month . SMS marketing statistics show that two is the ideal number, as it does not tire the user and allows them to pay full attention to the message.
3.- Interest in SMS
57% of users would be willing to subscribe to an SMS service that allows user-company communication loyalty . Users want to receive all kinds of SMS communication, from offers to the latest news about the brand. User-customer communication generates a necessary feeling of belonging and loyalty.
4.- Sales increase
50% of US consumers say they have made a direct purchase from a communication received via SMS or email . This SMS marketing statistic gives a glimpse into the importance of well-designed text messaging communication on mobile phones.
5.- 90% see a subscription as advantageous
A vast majority of users registered with an SMS marketing service find this communication advantageous. 90% of users understand that SMS marketing programs allow them to access benefits that they would otherwise not be aware of .
6.- SPAM is hardly produced
10% of text messages sent are considered SPAM, a much lower number than in email communications, where the number of spam messages is quite high. Because SPAM is hardly produced in SMS marketing, the rate of messages deleted by servers is very low .
7.- Internet on mobile
Nearly 50% of Internet users worldwide browse the web using their mobile phone . This statistic makes it clear that SMS and the Internet must go hand in hand, using text messages as the initial part of communication and inviting the user to browse your website.
8.- Instant reading
The advantage of SMS is that it has been proven that users who receive them read them, on average, 5 seconds after receiving them. It is therefore a highly instantaneous communication. Statistics also show that 90% of SMS are read within a maximum of 3 minutes after receiving them .
9.- High opening ratio
Users tend to skip email, which has an opening rate of only 22%. However, 98% of SMS messages that arrive are opened , which is an important opportunity to reach users through a truly effective form of communication.
10.- 2.12 trillion messages sent each year
Despite the introduction of instant messaging services (WhatsApp, Line, Telegram, etc.), many SMS are still being sent, as many as 2.12 trillion per year .
11.- Disappearance of the landline telephone
As mobile phone and Internet usage and consumption continues to increase, landlines are disappearing. With 30% of American citizens no longer owning a landline , the importance of mobile phone communication is enormous.
You can see the 11 SMS marketing statistics in the following infographic:
sms marketing statistics
With MDirector you can manage your SMS marketing campaigns and take advantage of MDirector's extensive experience to carry out the best cross-channel marketing.
Article updated 3 years ago by NewsMDirector
11 SMS marketing statistics that impress
Statistics in marketing are a basic element to understand how the market works, the importance of one action or another and to know how to direct the effort towards the necessary point. SMS marketing statistics illustrate that the interest in this means of communication is high , and that its degree of effectiveness continues to be significant.
Here are 11 SMS marketing statistics that will impress you:
TABLE OF CONTENTS
1.- SMS marketing statistics 6.8 billion mobile users
2.- Maximum 2 messages per month
3.- Interest in SMS
4.- Sales increase
5.- 90% see a subscription as advantageous
6.- SPAM is hardly produced
7.- Internet on mobile
8.- Instant reading
9.- High opening ratio
10.- 2.12 trillion messages sent each year
11.- Disappearance of the landline telephone
1.- SMS marketing statistics: 6.8 billion mobile users
One of the great advantages of SMS marketing is that it has a huge reach. colombia whatsapp number data The huge number of users with mobile devices means that everyone can be open to receiving messages. 6.8 billion people in the world have a mobile phone, while 4.2 billion have a toothbrush .
2.- Maximum 2 messages per month
83% of users say they want to receive a maximum of 2 text messages per month . SMS marketing statistics show that two is the ideal number, as it does not tire the user and allows them to pay full attention to the message.
3.- Interest in SMS
57% of users would be willing to subscribe to an SMS service that allows user-company communication loyalty . Users want to receive all kinds of SMS communication, from offers to the latest news about the brand. User-customer communication generates a necessary feeling of belonging and loyalty.
4.- Sales increase
50% of US consumers say they have made a direct purchase from a communication received via SMS or email . This SMS marketing statistic gives a glimpse into the importance of well-designed text messaging communication on mobile phones.
5.- 90% see a subscription as advantageous
A vast majority of users registered with an SMS marketing service find this communication advantageous. 90% of users understand that SMS marketing programs allow them to access benefits that they would otherwise not be aware of .
6.- SPAM is hardly produced
10% of text messages sent are considered SPAM, a much lower number than in email communications, where the number of spam messages is quite high. Because SPAM is hardly produced in SMS marketing, the rate of messages deleted by servers is very low .
7.- Internet on mobile
Nearly 50% of Internet users worldwide browse the web using their mobile phone . This statistic makes it clear that SMS and the Internet must go hand in hand, using text messages as the initial part of communication and inviting the user to browse your website.
8.- Instant reading
The advantage of SMS is that it has been proven that users who receive them read them, on average, 5 seconds after receiving them. It is therefore a highly instantaneous communication. Statistics also show that 90% of SMS are read within a maximum of 3 minutes after receiving them .
9.- High opening ratio
Users tend to skip email, which has an opening rate of only 22%. However, 98% of SMS messages that arrive are opened , which is an important opportunity to reach users through a truly effective form of communication.
10.- 2.12 trillion messages sent each year
Despite the introduction of instant messaging services (WhatsApp, Line, Telegram, etc.), many SMS are still being sent, as many as 2.12 trillion per year .
11.- Disappearance of the landline telephone
As mobile phone and Internet usage and consumption continues to increase, landlines are disappearing. With 30% of American citizens no longer owning a landline , the importance of mobile phone communication is enormous.
You can see the 11 SMS marketing statistics in the following infographic:
sms marketing statistics
With MDirector you can manage your SMS marketing campaigns and take advantage of MDirector's extensive experience to carry out the best cross-channel marketing.