What are the main challenges for companies when communicating in this changing context of algorithms?

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The main challenge is for them to understand the magnitude of the technological revolution we are witnessing and how it can contribute to better communication with their different stakeholders. Technology offers a multitude of opportunities for companies to better connect with their audiences, influence them more incisively and effectively , and tackle traditional problems as they have never been able to do before.

It should not be forgotten, on the list of jiangxi cell phone numbers other hand, that those who lead the communication of these companies must be sufficiently versatile and flexible to adapt their strategies to this changing context.

How can artificial intelligence be used in corporate communication management? Can you give a concrete example?
There are many applications derived from the use of algorithms. AI can help hyper-segment messages so that they reach even specific people. It also allows analyzing huge amounts of data from different platforms to anticipate a potential crisis or free professionals from routine tasks that have no value.

I also wanted to highlight something that is always missing in communication: metrics . Unlike what happens in marketing, in communication the focus is always on the fact that actions cannot be measured. With algorithms, this lack is solved. A concrete example is the application of AI in internal communication , so important in our days, based on the development of chatbots or virtual assistants that provide the information that each employee demands.